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    Wyświetlanie 1-4 z 4
    Tytuł:
    KATEGORIA PRODUKTÓW W JEDNOSTKACH HANDLOWYCH
    Autorzy:
    Kobyłt, Agata
    Powiązania:
    https://bibliotekanauki.pl/articles/503836.pdf
    Data publikacji:
    2006
    Wydawca:
    Międzynarodowa Wyższa Szkoła Logistyki i Transportu
    Tematy:
    managing product categories
    logistics and marketing
    Opis:
    Category management is a new trend in logistics and marketing. It become a real challenge for a top management. The essence is in having adequate information about a client and from a client. The category process, including segmentation, is a chance for a company to higher customer service level, cost reduction and making higher profits.
    Źródło:
    Logistics and Transport; 2006, 2, 1; 27-33
    1734-2015
    Pojawia się w:
    Logistics and Transport
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    LOGISTYCZNO-MARKETINGOWY SYSTEM TWORZENIA WARTOŚCI DLA KLIENTA - WYBRANE ELEMENTY
    Autorzy:
    Pokusa, Tadeusz
    Powiązania:
    https://bibliotekanauki.pl/articles/504190.pdf
    Data publikacji:
    2006
    Wydawca:
    Międzynarodowa Wyższa Szkoła Logistyki i Transportu
    Tematy:
    marketing
    system
    logistics
    customer
    Opis:
    High value for a customer leads to the higher coefficient of a customer maintenance. This fact seems to be simple and logical. Nevertheless, surprising as it may be, only few firms deal with the implementation of the mentioned relationship. Similarly, delivering higher value than competitors do, enables a firm to 'capture' the considerable part of consumer's expenses. Additionally, firms which deliver higher value, usually, have more profitable structure of costs than their competitors. It takes place because these firms pay more attention to the rationalization of processes inside the firm (processes creating value) and fulfill customers' requirements better. Both, proper relations between co-workers and smaller coefficient of staff rotation are very characteristic of the firms delivering higher value. Enthusiastic workers can build positive relations with customers. Furthermore, they are the stimulating source of valuable ideas of how to operate a firm better, how to improve communication within a firm, or, finally, how to increase mutual reliability. Obviously, the firms delivering higher value tend to develop quicker and give better profits. What is more, delivering higher value for a customer has a huge impact on generating the success of a firm. The essential area of competing in here is the formation of logistic-marketing system to create a value for a customer. A firm should unceasingly aim at improving the results achieved, and, at the same time, at decreasing the risk of mistakes. The given article characterizes these problems presenting the logistic-marketing structure of a value chain and touching the question of logistic quality and perfection.
    Źródło:
    Logistics and Transport; 2006, 3, 2; 51-62
    1734-2015
    Pojawia się w:
    Logistics and Transport
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    On the 4Ps & 4Cs of Green Logistics Marketing Mix
    Autorzy:
    Ozturkoglu, Yucel
    Powiązania:
    https://bibliotekanauki.pl/articles/504279.pdf
    Data publikacji:
    2016
    Wydawca:
    Międzynarodowa Wyższa Szkoła Logistyki i Transportu
    Tematy:
    Green Marketing
    Marketing Mix
    4Cs
    4Ps
    Green Logistics
    Reverse Logistics
    Opis:
    The world is getting more polluted each day. Fortunately, consumers are now more aware and concerned about environmental issues. Customers are expecting the same sensitivity to the environment in both marketing and production strategies of companies. The main aim of this paper is to develop a framework for understanding the integration of green marketing concept with the marketing mix both in the form of 4Ps (price, place, promotion, product) and 4Cs (communication, costs, convenience, customer). This paper will deal with the environmentaly friendly measures to be taken by marketing organizations. In addition to the green marketing sub-mix, some important strategies, including green logistics and reverse logistics topics, are handled extensively with the aim of completing the framework of the green marketing.
    Źródło:
    Logistics and Transport; 2016, 29, 1; 5-18
    1734-2015
    Pojawia się w:
    Logistics and Transport
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    MARKETING FUNCTION and LOGISTICS REVISITED: Revised Dual Sub-functional Model Approach
    Autorzy:
    Tek, Omer Baybars
    Powiązania:
    https://bibliotekanauki.pl/articles/504491.pdf
    Data publikacji:
    2013
    Wydawca:
    Międzynarodowa Wyższa Szkoła Logistyki i Transportu
    Tematy:
    Supply Chain
    Marketing function
    logistics subfunction
    delivery
    promise management
    making promise
    keeping promise
    obtaining demand subfunction ethics and social responsibility in Logistics
    Value Offer
    Value Proposal
    4Ps
    4Cs
    Marketing mix
    Retailing mix
    Relationship marketing
    Love Brand
    3PL firms
    Opis:
    This paper attempts to point out the continued confusion in some literature with respect to the concepts of marketing and logistics, and their relatedness. These are usually, and maybe inadvertently, treated as separate and independent functions. This frame of reference can often lead to costly mistakes. Authors frequently describe them as if they are two different functions: that of marketing, and that of logistics. Actually, logistics is a submix of marketing. The fact that logistics is a part of marketing is usually ignored. This kind of approach is still prevalent in most writing. Yet we must talk about two submixes of marketing, one of which is logistics, or servicing demand, and the other, which is obtaining demand. Therefore, the connection and interdependence of marketing and logistics terminology must be put into their proper place for correct and complete analysis. For this purpose, a Dual Subfunction Model is presented to tie together logistics and the remaining part of marketing. This model may serve as a guide for more accurate analyses, or at least as a reminder for consideration by novices.
    Źródło:
    Logistics and Transport; 2013, 18, 2; 51-66
    1734-2015
    Pojawia się w:
    Logistics and Transport
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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