Temat: logistics function - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Optimization Criteria in End-of-Life Products Reverse Logistics Network Organisation
Autorzy:: Merkisz-Guranowska, Agnieszka
Maciejewski, Michał
Powiązania:: https://bibliotekanauki.pl/articles/504618.pdf
Data publikacji:: 2013
Wydawca:: Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:: reverse logistics
optimization
objective function
Opis:: The paper discusses the problem of selection of objective function in modelling of the reverse logistics network entity location. A growing ecological awareness of societies as well as implementing concepts of manufacturer responsibility for their products result in a creation of systems of collecting and treatment of end-of-life products. Rather than being a random process a reverse logistics network should be designed as an effect of informed decisions taking into account all aspects and points of view of the stakeholders. A key issue in network design related to the use of decision support tools based on mathematical optimization is the appropriate selection of the objective function for evaluation of the potential solutions.
Źródło:: Logistics and Transport; 2013, 17, 1; 25-32
1734-2015
Pojawia się w:: Logistics and Transport
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: MARKETING FUNCTION and LOGISTICS REVISITED: Revised Dual Sub-functional Model Approach
Autorzy:: Tek, Omer Baybars
Powiązania:: https://bibliotekanauki.pl/articles/504491.pdf
Data publikacji:: 2013
Wydawca:: Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:: Supply Chain
Marketing function
logistics subfunction
delivery
promise management
making promise
keeping promise
obtaining demand subfunction ethics and social responsibility in Logistics
Value Offer
Value Proposal
4Ps
4Cs
Marketing mix
Retailing mix
Relationship marketing
Love Brand
3PL firms
Opis:: This paper attempts to point out the continued confusion in some literature with respect to the concepts of marketing and logistics, and their relatedness. These are usually, and maybe inadvertently, treated as separate and independent functions. This frame of reference can often lead to costly mistakes. Authors frequently describe them as if they are two different functions: that of marketing, and that of logistics. Actually, logistics is a submix of marketing. The fact that logistics is a part of marketing is usually ignored. This kind of approach is still prevalent in most writing. Yet we must talk about two submixes of marketing, one of which is logistics, or servicing demand, and the other, which is obtaining demand. Therefore, the connection and interdependence of marketing and logistics terminology must be put into their proper place for correct and complete analysis. For this purpose, a Dual Subfunction Model is presented to tie together logistics and the remaining part of marketing. This model may serve as a guide for more accurate analyses, or at least as a reminder for consideration by novices.
Źródło:: Logistics and Transport; 2013, 18, 2; 51-66
1734-2015
Pojawia się w:: Logistics and Transport
Dostawca treści:: Biblioteka Nauki

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