- Tytuł:
-
Promocja gospodarcza Polski – wybrane zagadnienia
Economic Promotion of Poland – Selected Issues - Autorzy:
- Grzelak, Sławomir
- Powiązania:
- https://bibliotekanauki.pl/articles/416396.pdf
- Data publikacji:
- 2017-04
- Wydawca:
- Najwyższa Izba Kontroli
- Tematy:
-
economic promotion
image of the country
promotional activities
economic diplomacy
economic instruments - Opis:
- Economic promotion, if prepared properly and realised effectively, should provide information and argumentation that encourage people to purchase goods produced in the given country, and to start economic cooperation with companies from that country. In the years 2010 – 2015, there were over 170 entities that created, supported and realised activities in the area of economic promotion. Approximate total costs of the activities aimed at internationalisation incurred by the public sector stood at about PLN 2.2 billion. However, as the NIK audit shows, although those activities were realised in a broad scope and in various forms, they had not been preceded by adoption of strategic assumptions at the national and regional level. They were not properly coordinated, either, which made it impossible to take advantage of economies of scale. The reason behind is that a coherent system of Poland’s economic promotion did not exist.
- Źródło:
-
Kontrola Państwowa; 2017, 62, 2 (373); 82-93
0452-5027 - Pojawia się w:
- Kontrola Państwowa
- Dostawca treści:
- Biblioteka Nauki
Artykuł