- Tytuł:
- Teksty na granicy języka
- Autorzy:
- Warchala, Jacek
- Powiązania:
- https://bibliotekanauki.pl/articles/650363.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
- Tematy:
- tekst, advertisement, connotation horizon, visualization, visual culture, rhetoric, advertising campaign
- Opis:
- The present article deals with the issue of text and textuality in such „unstable” and not-so-easy-to-grasp forms as advertising campaigns. The main contention of the article is that we need to reformulate the classical concept of text based on verbal transmission, and enhance it by taking into account visual elements as well as such formally indefinite phenomena as presuppositions and inferences. This is also implied by the necessity to reformulate the concept of intention and by the assumption that the text is always „text for a receiver”, or something that is contituted by the latter’s intention.
- Źródło:
-
Konteksty Kultury; 2014, 11, 3
2353-1991 - Pojawia się w:
- Konteksty Kultury
- Dostawca treści:
- Biblioteka Nauki
Artykuł