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Wyszukujesz frazę "utility theory" wg kryterium: Temat


Wyświetlanie 1-2 z 2
Tytuł:
Multi-agent utility theory for ethical conflict resolution
Autorzy:
Tamura, H.
Powiązania:
https://bibliotekanauki.pl/articles/309241.pdf
Data publikacji:
2002
Wydawca:
Instytut Łączności - Państwowy Instytut Badawczy
Tematy:
utility theory
conflict resolution
multi-agent decision making
ethical consideration
convex dependence
Opis:
In this paper we try to construct a two-attribute group disutility function for two conflicting decision makers, taking into account the property of utility independencev and/or convex dependence between them. Two variables in the group utility function are disutility levels of two conflicting decision makers. The disutility level of each decision maker is modeled using multiple attributes, that is disutility function of each decision maker is formulated as a multi-attribute disutility function. By using a group disutility function for two conflicting agents, we can model the mutual concessions of the two conflicting agents taking into account ethical preference of each decision maker, and hence we can expect fairer multiple agents decision making for realizing better social welfare.
Źródło:
Journal of Telecommunications and Information Technology; 2002, 3; 37-39
1509-4553
1899-8852
Pojawia się w:
Journal of Telecommunications and Information Technology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Supporting telecommunication product sales by conjoint analysis
Autorzy:
Rzepakowski, P.
Powiązania:
https://bibliotekanauki.pl/articles/308095.pdf
Data publikacji:
2008
Wydawca:
Instytut Łączności - Państwowy Instytut Badawczy
Tematy:
decision analysis
multiple criteria analysis
utility theory
preference measurement
conjoint analysis
consumer behavior
purchase intent
marketing
marketing tools
Opis:
Conjoint analysis is widely used as a marketing research technique to study consumers' product preferences and simulate customer choices. It is used in designing new products, changing or repositioning existing products, evaluating the effect of price on purchase intent, and simulating market share. In this work the possibility of conjoint analysis usage in telecommunication filed is analyzed. It is used to find optimal products which could be recommended to telecommunication customers. First, a decision problem is defined. Next, the conjoint analysis method and its connections with ANOVA as well as regression techniques are presented. After that, different utility functions that represent preferences for voice, SMS, MMS and other net services usage are formulated and compared. Parameters of the proposed conjoint measures are determined by regression methods running on behavioral data, represented by artificially generated call data records. Finally, users are split in homogenous groups by segmentation techniques applied to net service utilities derived from conjoint analysis. Within those groups statistical analyses are performed to create product recommendations. The results have shown that conjoint analysis can be successfully applied by telecommunication operators in the customer preference identification process. However, further analysis should be done on real data, other data sources for customer preference identification should be explored as well.
Źródło:
Journal of Telecommunications and Information Technology; 2008, 3; 28-34
1509-4553
1899-8852
Pojawia się w:
Journal of Telecommunications and Information Technology
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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