Temat: buying - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Influence of personality on buying behaviour: a cross- cultural study comparing Poland and the UK
Autorzy:: Wojciechowska, Paulina
Powiązania:: https://bibliotekanauki.pl/articles/540574.pdf
Data publikacji:: 2017
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: Personality
buying behaviour
Polska
United Kingdom
CSI
Opis:: The present study aimed to explore whether personality traits infl uence buying behaviour and if this infl uence differs depending on a different culture. The author focused on a crosscultural investigation of Poland and the UK. Data were collected via an online questionnaire which measured personality traits, consumer purchase behaviour and the meaning of branded products for 525 participants. The results show signifi cant relationships between personality traits and both, consumer shopping styles and the way individuals perceived branded products. Personality traits were assessed by the MINI-IPIP test, a 20-items instrument which measures the Big Five personalities: Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Intellect/Imagination (or Openness). Buying behaviour was tested by two scales. The fi rst one was a 39-item Consumer Shopping Inventory (CSI), which indentifi es eight shopping style dimensions: Perfectionist/High Quality Conscious, Brand Consciousness/Price Equals Quality, Novelty and Fashion Conscious, Recreational and Shopping Conscious, Price Conscious/Value for the Money, Impulsiveness/Careless, Confused by Overchoice, Habitual/Brand Loyal. Another instrument used was a 32-item the Meaning of Branded Products scale, presenting four dominant themes: Quality, Values, Personal Identity and Traditions. The present study also investigated the moderating effect of citizenship and other socio-demographic characteristics in the relation between personality traits and both, the meaning of branded products and shopping styles.
Źródło:: Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 2(6); 54-76
2449-6634
Pojawia się w:: Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Symbolic and Affective Motives, Constraints and Self-Efficacy among Romanian Car Buyers
Autorzy:: Balau, Madalina
Powiązania:: https://bibliotekanauki.pl/articles/2014186.pdf
Data publikacji:: 2019
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: symbolic motives
affective motives
instrumental motives
car buying
MOA model
self-efficacy
Opis:: Cars have long been considered goods that symbolize status, yet few studies integrate the impact of symbolic and affective motives on the car buying decisions, with even fewer studies focusing on the infl uence of these motives on Eastern European consumers’ buying behaviour. The aim of this paper is to propose and test an integrative model, derived from the MOA model, which accounts for consumer motives (instrumental, symbolic and affective), constraints and abilities. The model is tested on a sample of Romanian consumers owning a driving licence. The data analysis was based on structural equation modelling. Findings indicate that symbolic and instrumental car use motives positively infl uence the intention to buy a car sooner, while affective motives have a negative infl uence, leading consumers to postpone the intention to buy a car. Results also show a signifi cant positive effect of self-effi cacy on intention implementation. Thus, the stimulation of symbolic motives may increase car buying intentions, while the presence of affective motives may lead consumers to still enjoy their current car. The paper contributes to expanding our understanding of consumer behaviour through an integrative model, which includes psychological motives, external factors and consumer abilities.
Źródło:: Journal of Marketing and Consumer Behaviour in Emerging Markets; 2019, 1(9); 14-29
2449-6634
Pojawia się w:: Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:: Biblioteka Nauki

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