- Tytuł:
- Determinants of Consumption Behavior of Over-the-Counter Medications - the Case of Painkillers and Anti-Inflammatory Medications
- Autorzy:
-
Turek, Artur
Owczarek, Aleksander - Powiązania:
- https://bibliotekanauki.pl/articles/522517.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Rynek farmaceutyczny
Zachowania konsumenta
Przemysł farmaceutyczny
Leczenie
Pharmaceutical market
Consumer behaviour
Pharmaceutical industry
Medical treatment - Opis:
- From the marketing and medical point of view it will be interesting to conduct the study in the same time on a wider geographical area and compare the influence of the determinants on consumption behaviors regarding OTC painkillers and OTC anti-inflammatory medications as well as buying behaviors in the market of these medications. Studies of consumption behavior and consumer behavior in the market of these medications must also include purely medical aspects. Still, it is cumbersome to include physiologic, pathophysiologic or genetic features in a survey or in a questionnaire interview.(
- Źródło:
-
Journal of Economics and Management; 2014, 15; 25-59
1732-1948 - Pojawia się w:
- Journal of Economics and Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł