- Tytuł:
- Marketing in the Activities of Logistics Service Providers - Selected Direct Survey Results
- Autorzy:
- Świtała, Marcin
- Powiązania:
- https://bibliotekanauki.pl/articles/522302.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Consumers preferences
Logistic services
Logistics
Marketing
Marketing services - Opis:
- The article offers information on the results related to survey of marketing in the activities of logistics service providers (LSP). It mentions that the companies use relational marketing tools to effectively respond to the increasing competition and the growing requirements of customers. It determines the place of marketing in the organizational structure, research and the share of expenditures on marketing in the total expenditure and the manner of organizing marketing services.
- Źródło:
-
Journal of Economics and Management; 2013, 12; 97-110
1732-1948 - Pojawia się w:
- Journal of Economics and Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł