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Wyświetlanie 1-2 z 2
Tytuł:
Attractiveness of job fairs for students as a platform for searching and exchange of information
Autorzy:
Budzanowska-Drzewiecka, Małgorzata
Proszowska, Anita
Powiązania:
https://bibliotekanauki.pl/articles/685087.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
young adults, job fairs, virtual fairs, virtual job fairs, job search, labour market
Opis:
Job fairs are one of the popular means used in communication between employers and potential employees in Poland. One of the groups, which the employer reaches through them are young adults entering the labour market, including students. The analysis of their behaviour constitutes the basis for preparation of the appropriate fair offer hence it is relevant to assess the attractiveness of job fairs and expectations towards them among this group of job seekers. The article presents the results of questionnaires conducted among 419 students of AGH University of Science and Technology in Kraków indicating their reasons for participating in (traditional and virtual) job fairs and the level of satisfaction with their participation. The results show a greater interest in traditional job fairs on the part of respondents. In addition, there is a diversity of expectations of job fairs among students of technical and managerial studies.
Źródło:
Jagiellonian Journal of Management; 2015, 1, 4
2450-114X
Pojawia się w:
Jagiellonian Journal of Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The impact of the exhibitor’s cultural context on the use of forms of communication in the management process of the exhibitor’s participation
Autorzy:
Proszowska, Anita
Powiązania:
https://bibliotekanauki.pl/articles/685128.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
trade fairs, exhibitor, Hall’s model, contextuality of culture, fairs marketing communication
Opis:
The purpose of the article was to analyse the impact of the exhibitor’s cultural context on forms of communication used by exhibitors participating in fairs on culturally different markets. The article characterizes contextuality as a criterion for division of national cultures according to the E. T. Hall model and fairs marketing communication tools. Next, the analysis covers impact of cultural context on communication forms applied by exhibitors. Examples of fairs presentations of exhibitors representing cultures of high, medium and low context have been described. The paper characterizes similarities and differences between the used forms of communication. Finally, strategic implications are indicated for entities including trade fairs in their communication process with their stakeholders.
Źródło:
Jagiellonian Journal of Management; 2015, 1, 2
2450-114X
Pojawia się w:
Jagiellonian Journal of Management
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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