- Tytuł:
-
Die Sprache in der Lebensmittelwerbung
The language in food products advertisements - Autorzy:
- Milczarek, Mariusz
- Powiązania:
- https://bibliotekanauki.pl/articles/2206688.pdf
- Data publikacji:
- 2016
- Wydawca:
- Akademia Humanistyczno-Ekonomiczna w Łodzi
- Tematy:
-
food products advertisement/advertising of food products
language use
word play (play-on-words)
emotions
advertising
the language of advertising - Opis:
- The article presents a brief analysis of language features in advertising. The main goal, however, is to present the evolution of the advertising industry and show that in contemporary advertising trend of acquiring customers by reference to their feelings is present- also in promoting food products. This can be for the average customers surprising, but it is taking place.
- Źródło:
-
Językoznawstwo; 2016, 10; 179-184
1897-0389
2391-5137 - Pojawia się w:
- Językoznawstwo
- Dostawca treści:
- Biblioteka Nauki
Artykuł