- Tytuł:
-
Zaufanie jako bariera rozwoju przedsiębiorstw handlu elektronicznego
Confidence as a barrier to electronic trade development - Autorzy:
-
Wasiluk, A.
Suchocki, A. - Powiązania:
- https://bibliotekanauki.pl/articles/398951.pdf
- Data publikacji:
- 2012
- Wydawca:
- Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
- Tematy:
-
zaufanie
handel elektroniczny
bariera rozwoju
confidence
electronic trade
development barriers - Opis:
- Applying the latest technologies to run a business influences not only the creation of new distribution channels for products and services, but also all of the other aspects of business activities. New business environment, new conditions for functioning and competing between companies are created. Simultaneously with new opportunities some barriers appear that companies have to overcome to survive and succeed on the new market. One of most important barriers that hinder electronic trade development is clients' distrust of such kind transactions. This paper includes, apart from theoretical discussion on confidence and trust with special attention given to the area of electronic trade, the presentation of research results regarding the influence of psychological barriers on e-companies' development.
- Źródło:
-
Ekonomia i Zarządzanie; 2012, 4, 1; 113-123
2080-9646 - Pojawia się w:
- Ekonomia i Zarządzanie
- Dostawca treści:
- Biblioteka Nauki
Artykuł