- Tytuł:
-
Wizerunek a lojalność turysty względem obszaru recepcji turystycznej
Destination's image and tourists' loyalty behaviors - Autorzy:
- Smoleński, M.
- Powiązania:
- https://bibliotekanauki.pl/articles/399350.pdf
- Data publikacji:
- 2010
- Wydawca:
- Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
- Tematy:
-
lojalność turysty
recepcja turystyczna
destination image
satisfaction
loyalty
need for variety - Opis:
- On the basis of tourism marketing literature analysis this paper discusses relationship between a destination’s image and tourists’ loyalty behaviors with intermediary role of need for variety. This discussion is based on the cognitive-affective theory of tourist satisfaction and on the theory of “optimum level of stimuli”. Author indicates the differentiation of tourists’ loyalty behaviors depending on the need for variety sensed by them. The necessity of tourism market segmentation based on the criterion of the need for variety is a main postulate of carried out discussion. This should serve, among others, to creating of attractive destination’s image for customers with different needs for variety. Whereat, in accordance with contemporary trend of tourism market - with the superiority of the need of quest of variety during the tourist stay, the complexity of expanded tourist offers based on the novelty should underlie construction of destination’s image.
- Źródło:
-
Ekonomia i Zarządzanie; 2010, 2, 1; 38-51
2080-9646 - Pojawia się w:
- Ekonomia i Zarządzanie
- Dostawca treści:
- Biblioteka Nauki
Artykuł