- Tytuł:
- “Medium is the message” – Creating a University Image in the Time of Web 2.0
- Autorzy:
- Koszembar‑Wiklik, Małgorzata
- Powiązania:
- https://bibliotekanauki.pl/articles/1194940.pdf
- Data publikacji:
- 2017
- Wydawca:
- Szkoła Główna Handlowa w Warszawie
- Tematy:
-
: image of university
media development
new media
Web 2.0
idea of university
social media - Opis:
- The starting point of the article is McLuhan’s statement that “medium is the message”. The way universities promote themselves in media is causing specific associations with recipients. The university idea is changing, the requirement for entrepreneurship, the change in the way of the public universities funding, and the corporate approach to university force them to take action that will enable them to operate in a highly competitive market. The universities promote and build their image using mass media characteristic for business marketing, and at the same time, the media that reach young people – the social media.
- Źródło:
-
Edukacja Ekonomistów i Menedżerów; 2017, 46, 4; 159-172
1734-087X - Pojawia się w:
- Edukacja Ekonomistów i Menedżerów
- Dostawca treści:
- Biblioteka Nauki
Artykuł