- Tytuł:
-
IRT-based conjoint analysis in the optimization of banking products
Conjoint analysis oparta na modelach IRT w optymalizacji produktów bankowych - Autorzy:
-
Sagan, Adam
Rybicka, Aneta
Brzezińska, Justyna - Powiązania:
- https://bibliotekanauki.pl/articles/425297.pdf
- Data publikacji:
- 2017
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
conjoint measurement
conjoint analysis
IRT models
banking products - Opis:
- Conjoint measurement and analysis have a common underlying psychometric and statistical assumption concerning axioms of additivity and two-way frame of reference in preference measurement. However, whereas the former concept is widely used in the fundamental measurement of subject × object dominance structures as in IRT and Rasch measurement models, the latter is utilized in a broad family of object × object dominance structures in both compositional (i.e. Thurstone case III and V) as well as decompositional (classical conjoint experiments and BTL/alpha simulation) preference measurement models. These two traditions are rarely combined in one measurement model and research design that integrates subject × object × object measurement [Neubauer 2003]. The aim of the paper is to adopt and compare three types of preference measurement models in the area of banking products in Poland: 1. paired-comparisons and rating scale conjoint experiment, 2. IRT-based conjoint (Rasch and Birnbaum politomous models), 3. compositional Thurstone III/V models [Bockenholt 2006]. Part-worth utilities are used for product optimization and comparison across the estimated models.
- Źródło:
-
Econometrics. Ekonometria. Advances in Applied Data Analytics; 2017, 3 (57); 47-58
1507-3866 - Pojawia się w:
- Econometrics. Ekonometria. Advances in Applied Data Analytics
- Dostawca treści:
- Biblioteka Nauki
Artykuł