Autor: Marciniak, Adam. - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: The Review of International Regulations in the Field of Sustainable Tourism Development
Autorzy:: Marciniak, Adam
Powiązania:: https://bibliotekanauki.pl/articles/633303.pdf
Data publikacji:: 2008
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Opis:: Wydrukowano z dostarczonych Wydawnictwu UŁ gotowych materiałów
The conception of sustainable development applies to all spheres of human activities since natural environment, which undergoes changes all the time, constitutes space of life for human race. One of human activities which integrates many spheres of socio-economic life is tourism.This paper is committed to the analysis of regulations concerning the issue of sustainable tourism, beginning from 1993 until the publications of 2005. The author made the attempt of identification of changes in the approach to the problems of sustainable tourism in international context. The other aim was to indicate the main problems which impede the realization of the concept of eco-development in relation to tourism.
Źródło:: Comparative Economic Research. Central and Eastern Europe; 2008, 11, 1/2
1508-2008
2082-6737
Pojawia się w:: Comparative Economic Research. Central and Eastern Europe
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: Greenwashing as an Example of Ecological Marketing Misleading Practices
Autorzy:: Marciniak, Adam
Powiązania:: https://bibliotekanauki.pl/articles/632779.pdf
Data publikacji:: 2009-01-01
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Opis:: Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effective flow of information concerning their actions as far as environment and sustainable development issues are concerned. It seems that marketing tools work well within this field. That is how ecological marketing (EM) originated with its advantages and drawbacks including greenwashing. The paper is committed to the analysis of this phenomenon, used to describe the unjustified appropriation of environmental virtue by a company to create a pro-environmental image. The article also presents common mechanisms of EM, shows how greenwashing works in practice and shares research results concerning purchasing habits (focusing on environmental issues) in China, USA and Great Britain
Źródło:: Comparative Economic Research. Central and Eastern Europe; 2009, 12, 1/2; 49-59
1508-2008
2082-6737
Pojawia się w:: Comparative Economic Research. Central and Eastern Europe
Dostawca treści:: Biblioteka Nauki

Artykuł

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