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    Wyświetlanie 1-3 z 3
    Tytuł:
    Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective
    Autorzy:
    Gilal, Faheem
    Gadhi, Abdul
    Gilal, Rukhsana
    Gilal, Naeem
    Zhang, Na
    Gong, Zhenxing
    Powiązania:
    https://bibliotekanauki.pl/articles/1933546.pdf
    Data publikacji:
    2020-02
    Wydawca:
    Akademia Leona Koźmińskiego w Warszawie
    Tematy:
    intrinsic religiosity
    extrinsic religiosity
    luxury purchase intention
    customer brand loyalty
    Opis:
    Purpose: Drawing on self-determination theory (SDT), this article aims to examine the impact of customers’ intrinsic and extrinsic religiosity on purchase intentions for luxury brands. Moreover, this study delves into the moderating effect of customer brand loyalty in these relationships. Methodology: To this end, we tested our hypotheses with a student sample (N = 169) from Pakistan. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and moderation analysis techniques were used to analyze the data using SPSS 24.0 and AMOS 24.0. Findings: The results of data analysis indicated that a customer’s purchase intention for luxury brands is significantly influenced by extrinsic religiosity, while intrinsic religiosity has trivial influence in boosting purchase intention for a luxury brand. Our results for moderation analysis further show that customer purchase intention for a luxury brand is reinforced by intrinsic religiosity when customer brand loyalty is high but not when customer brand loyalty is low, whereas purchase intention for a luxury brand is fortified more by extrinsic religiosity when customer brand loyalty is low than when customer brand loyalty is high. Research Limitations: As with any set of cross-sectional studies, our research is not without limitations. For instance, the sample size in the current study is purposefully small. This limits the generalizability of findings across a wider population. Implications/originality/value: This study has provided a framework to explain how customers’ intrinsic and extrinsic religiosity affected the purchase intentions of luxury brands in the emerging market.
    Źródło:
    Central European Management Journal; 2020, 28(2); 16-27
    2658-0845
    2658-2430
    Pojawia się w:
    Central European Management Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
    Autorzy:
    Gilal, Faheem
    Gilal, Naeem
    Gilal, Rukhsana
    Gon, Zhenxing
    Gilal, Waseem
    Tunio, Muhammad
    Powiązania:
    https://bibliotekanauki.pl/articles/1933750.pdf
    Data publikacji:
    2021
    Wydawca:
    Akademia Leona Koźmińskiego w Warszawie
    Tematy:
    brand attachment
    brand passion
    purchase intention
    product involvement
    young consumers
    Opis:
    Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase intention, and to explore the moderation effect of product involvement (i.e.a low-involvement convenience product vs. a high-involvement shopping product) in these relationships. Design/methodology/approach: To bridge this gap, we recruited n = 205 young consumers to test the hypotheses using AMOS 24.0 and SPSS 24.0. Exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and moderation analysis techniques were used as data analysis methods. Findings: Results show that when brand attachment and brand passion were assessed, the brand passion has the highest effect on purchase intention. Moreover, our data reveal that brand attachment is more likely to lead to consumer purchase intention for convenience products, while brand passion is more promising for increasing consumer purchase intention for high-involvement shopping products. Finally, we provide a detailed discussion of how these results can be applied to both research and practice. Implications: This study offers recommendations for how practitioners can strengthen purchase intentions of convenience and shopping brands in emerging markets. Originality/value: This study is the first to prove that brand attachment is a driver of purchase intention of low-involvement convenience brands, whereas brand passion is a more prominent predictor of the purchase intention of high-involvement shopping brands.
    Źródło:
    Central European Management Journal; 2021, 29(1); 14-38
    2658-0845
    2658-2430
    Pojawia się w:
    Central European Management Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model
    Autorzy:
    Mkedder, Nadjim
    Bakır, Mahmut
    Lachachi, Abdelheq
    Powiązania:
    https://bibliotekanauki.pl/articles/1934117.pdf
    Data publikacji:
    2021
    Wydawca:
    Akademia Leona Koźmińskiego w Warszawie
    Tematy:
    SOR theory
    perceived quality
    local products
    consumer purchase intention
    dairy products
    Opis:
    Purpose: The aim of this study was to investigate the antecedents of consumers’ purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction, brand image, and customer purchase intention in the context of developing countries. Design/methodology/approach: Drawing on the stimulus-organism-response (SOR) framework, the research model was tested using the partial least squares structural equation modeling (PLS-SEM) technique with a questionnaire applied to 731 respondents from Saudi Arabia. Findings: The results showed that perceived quality, consumer satisfaction, and brand image have a positive impact on purchase intention, whereas perceived price could not explain purchase intention. Moreover, consumer satisfaction and brand image appeared to significantly mediate the relationships in the research model. Research limitations/implications: This article studies a specific country and local dairy consumption. One should be careful when generalizing the results to other food and country contexts. Originality/value: This study investigates consumer purchase intention specifically toward local dairy products, which was a matter underexplored in the literature as opposed to studies on a variety of other local products. Moreover, the article contributes to an extension of the SOR framework onto the body of literature regarding local products.
    Źródło:
    Central European Management Journal; 2021, 29(4); 124-148
    2658-0845
    2658-2430
    Pojawia się w:
    Central European Management Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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