- Tytuł:
- Pride and Compassion: How Emotional Strategies Target Audiences in Political Communication?
- Autorzy:
- Wawrzyński, Patryk
- Powiązania:
- https://bibliotekanauki.pl/articles/2176111.pdf
- Data publikacji:
- 2023-02-24
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
pride
compassion
empathy
political preferences
collective remembrance - Opis:
- Abstract: The paper discusses appeals to pride and compassion as emotional strategies for mobilization in political communication, developing the Emotional Rescue Model of enthusiasm, anger, and fear. Exploring general results of brain activity, facial expressions, cognitive responses, attitude change, and prosocial behavior, it examines how compelling pride-related and compassion-related narratives are. Moreover, it considers the possibilities of targeting emotional content to specific audiences, verifying how results correspond with participants’ empathy, political preferences, and attitudes toward collective remembrance. The paper explores age, gender, and election attendance as other possible factors correlated with the outcomes of manipulation. In conclusion, it suggested that appeals to pride should target supporters of the cause, but compassionate narratives can address non-supporters and undecided recipients.
- Źródło:
-
Central European Journal of Communication; 2022, 15, 3(32); 416-433
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł