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    Wyświetlanie 1-10 z 10
    Tytuł:
    Exploring Citizens’ Perceptions-based Intangible Resources in the Public Sector: An Analysis of the Relation Between Wealth and Engagement and Trust in 17 Countries
    Autorzy:
    Piqueiras, Paloma
    Canel Crespo, María José
    Powiązania:
    https://bibliotekanauki.pl/articles/2042897.pdf
    Data publikacji:
    2021-06-21
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    Public Sector Communication
    Intangible Capital
    Intangible Asset
    Engagement
    Trust
    Opis:
    Across the globe, public administrations are employing communication to develop programs to respond to the challenges of bringing society to the core of policy making and of searching for innovative ways to generate growth. But how much do these programs achieve, and to what extent are their consequences positive? Building on theorizing about intangible assets in the public sector and based on economic indicators as well as on survey data from 17 countries, this paper explores whether specific intangible assets that are citizens’ perceptions-based can operate as sources of growth. More specifically, the article looks at citizen engagement and trust, intangible resources that are built upon organizational behaviors as well as activated through communication. Results allow us to compare the relation of these resources with growth with the relation of tangible capital with growth in 17 countries. Based on findings, the article discusses implications for public sector communication.
    Źródło:
    Central European Journal of Communication; 2021, 14, 1(28); 119-139
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Public relations without ethics will face the same fate as propaganda. Research reflections. (Case study of PR associations in Poland)
    Autorzy:
    Olędzki, Jerzy
    Powiązania:
    https://bibliotekanauki.pl/articles/471151.pdf
    Data publikacji:
    2011
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    public relations
    ethics
    integrated marketing communication
    public opinion
    propaganda
    Opis:
    The article is based on two basic theses. The first one involves a conviction that professional public relations does not exist without the observance of a code of conduct. No other issue is more important in PR than ethics — business ethics and ethics of people running the business. Without them the concept of PR will face the same fate as propaganda. The second thesis concerns a critical approach towards frequent, at least in Poland, manifestations of ignorance towards public relations philosophical genesis and ethos. That is why the author’s aim is to convince the reader that public relations is able to develop itself, provided that it is not subjected to marketing, despite the fact that it owes marketing a lot.
    Źródło:
    Central European Journal of Communication; 2011, 4, 1(6); 141-155
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Democracy and Digital Dissonance: The Co-Occurrence of the Transformation of Political Culture and Communication Infrastructure
    Autorzy:
    Pfetsch, Barbara
    Powiązania:
    https://bibliotekanauki.pl/articles/1111527.pdf
    Data publikacji:
    2020-06-09
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    democaracy
    digital public sphere
    political communication
    public debate
    information flows
    Opis:
    The aim of this essay is to discuss the state of democracy in Western Europe in the light of an essential change in public spheres towards more dissonance, disconnection, and noise. It is argued that this condition is the unintended consequence of the co-occurrence of two long-term changes in contemporary societies: political culture changes in liberal democracy and changes in communication infrastructures. The interaction of the disruption of democracy and digital communication has implications for public spheres as opportunity structures for democratic speech and institutions. The dynamics of dissonant public spheres have created a new disinformation order, pushing new political actors and communication modes to the fore. These conditions threaten established patterns of authoritative information flows and public debate, which puts contemporarydemocracy under serious stress.
    Źródło:
    Central European Journal of Communication; 2020, 13, 1(25); 96-110
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Contextualizing and redefining authenticity in organizational communication
    Autorzy:
    Zowislo-Grünewald, Natascha
    Schulz, Jürgen
    Powiązania:
    https://bibliotekanauki.pl/articles/471196.pdf
    Data publikacji:
    2011
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    public relations
    authenticity
    corporate communication
    persuasion techniques
    Opis:
    Public relations and its techniques and methods stand as an intermediary between an organization on the one hand, and the corresponding public or publics on the other. A contradiction is implicitly construed, namely that PR serving an organization’s needs can by no means be serving the needs of the public(s) or vice versa. Presumably, PR which serves an organization’s interests is often times not true and seeks to project the best possible image. The public interest in PR, however, takes aim at the truth, the organization’s self, the authentic core. Nowadays, when speaking of authenticity, one traditionally differentiates between true being and mere image/deceitful appearance. Organizational communication’s challenge is that suspicious (self-serving) interests of the subsystems such as politics and business and, thus, inevitable deficits in truthfulness and sincerity are imputed. However, this paper (theoretically and practically) establishes why authentic communication is impossible and unnecessary at the same time and might even be a risk factor. Correspondingly, it also explores new perspectives for a different understanding of how to achieve corporate authenticity without disregarding legitimate rhetorical options and without being caught in a strict dichotomy of truth and falsehood.
    Źródło:
    Central European Journal of Communication; 2011, 4, 1(6); 77-90
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Alicja Waszkiewicz-Raviv (2021). Visual Public Relations. The power of images in the communication of an organization
    Autorzy:
    Mikucki, Jacek
    Powiązania:
    https://bibliotekanauki.pl/articles/2152518.pdf
    Data publikacji:
    2022-09-22
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    public relations
    visual PR
    communication
    book review
    Źródło:
    Central European Journal of Communication; 2022, 15, 2(31); 314-316
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The role and functions of government public relations. Lessons from public perceptions of government
    Autorzy:
    Echart, Nazareth
    Canel Crespo, María José
    Powiązania:
    https://bibliotekanauki.pl/articles/470993.pdf
    Data publikacji:
    2011
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    government public relations
    government communication
    government and public opinion
    government performance
    evaluation of public relations
    Opis:
    One of the questions to be addressed in public relations is that of how to measure the stakeholders’ perceptions of an organization. This paper applies this debate to government public relations: it analyzes public perceptions of the Spanish national government performance and its im- plications for governmental public relations. Results of a regression analysis show that in assessing governments, citizens are not only influenced by ideology but they also look at environmental conditions; other public policies (such as education and employment) load higher than economy in explain- ing overall government performance; and evaluation of different public policies shows that citizens attribute responsibilities exonerating the government from what they think is not of its responsibility or is out of its control. Based on these results, this research finally highlights the importance of understanding what drives the public image of governments and deals with some implications in the conceptualization and practice of government public relations.
    Źródło:
    Central European Journal of Communication; 2011, 4, 1(6); 109-123
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The role of European political parties in closing the communication gap within the European Union. A critical view
    Autorzy:
    Jacuńsk, Michal
    Powiązania:
    https://bibliotekanauki.pl/articles/471095.pdf
    Data publikacji:
    2008-09
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    communication gap within the EU
    European Communication Policy
    European political parties
    European public opinion
    Opis:
    European institutions failed to involve and engage public opinion over a number of years. EU communication was seen by the citizens as a ‘Brussels aff air’. There are no big EU-wide media. National media look at EU policies only within the context of their national political system. The field of political information is clearly dominated by national media. European Commission in 2006 point- ed at all ‘key players’, which may help to overcome the so called communication (information) gap. Among them there are: the EU institutions, all levels of government (central, regional, local) in each country, all European political parties, non-governmental organizations, and civil society. European Union lacks not only a common public sphere and a common society, but also mediating institutions, such as the mass media and developed European parties. The article looks for an answer, whether the state of absence of European media, European politi- cal parties and genuinely European processes of public opinion formation (Scharpf, 1994) remains for long?
    Źródło:
    Central European Journal of Communication; 2008, 1, 1; 41-48
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The global society and its impact on public relations theorizing: Reflections on major macro trends
    Autorzy:
    Valentini, Chiara
    Kruckeberg, Dean
    Starck, Kenneth
    Powiązania:
    https://bibliotekanauki.pl/articles/471198.pdf
    Data publikacji:
    2016
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    public relations
    global society
    social change
    communication technologies
    marketization
    community
    Opis:
    This article contributes to the discussion on societal changes and their impact on communication disciplines by focusing on public relations and its role in contemporary global society. The thesis is that the public relations profession has been affected by contemporary societal changes that challenge the existing body of knowledge and its underpinning theories. To understand the role of public relations in 21st century global societies and pursuing future public relations theorizing, the authors argue it is paramount to comprehend which factors at macro, meso, and micro levels lie beneath the substantial changes in today’s global society. The article presents and reflects on four major macro trends of contemporary global society and concludes with suggestions for future directions for public relations scholarship and practice that are rooted in the concept of community and the idea of being part of and at the service of a community.
    Źródło:
    Central European Journal of Communication; 2016, 9, 2 (17); 229-246
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The importance of “contextual intelligence” in political leadership audience perception
    Autorzy:
    Zamora, Rocío
    Losada, José Carlos
    Powiązania:
    https://bibliotekanauki.pl/articles/471079.pdf
    Data publikacji:
    2014
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    political leadership
    contextual intelligence
    priming
    public opinion
    local elections
    political communication
    Opis:
    Th is article empirically measures the role of “contextual intelligence” (Nye, 2008) to evaluate eff ective political leadership based on intuitive factors dealing with political situations over time. Th is study includes a case study that analyzes the importance of the use of contextual intelligence related to the leadership of the president of the Murcia region (Spain), Ramón Luis Valcárcel, one of the most popular presidents who served as a Spanish regional leader for the longest amount of time. Data were gathered from three representative surveys conducted in three consecutive regional election campaigns (2003, 2007, 2011) to measure the extent to which Valcarcel’s leadership public perceptions were associated with his strategic link to specifi c issues and attributes. Results showed correlations between his public image and perceptions about public prioritized issues each time and attributes connected with citizen expectations demonstrating the eff ectiveness of the contextual factors for constructing political leadership along time.
    Źródło:
    Central European Journal of Communication; 2014, 7, 1(12); 34-50
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Public radio and the problem of demographic change. The presenters’ perspective on senior citizens’ well-being factors in Polish Radio programmes
    Autorzy:
    Stachyra, Grażyna
    Powiązania:
    https://bibliotekanauki.pl/articles/471316.pdf
    Data publikacji:
    2018
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    demographics
    public radio
    social inclusion
    senior citizens
    well-being
    audial communication
    Opis:
    Poland is an ageing society, a fact that has social repercussions. Government programmes point to the necessity of improving the quality of life of senior citizens in various domains. An important objective in gerontology is to increase the activity of senior citizens, which renders ageing a less arduous process. This objective has been postulated to involve the media. Given its public service remit and the specificity of audial communication, which enables a non-stereotypical treatment of old age, Polish Radio is tasked with including in its programming issues concerning the social inclusion of senior citizens. The aim of this study is to test the hypothesis that presenters of public radio, broadly accessible and popular among senior citizens as it is, address their well-being in its regular programmes.
    Źródło:
    Central European Journal of Communication; 2018, 11, 2/21; 198-217
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-10 z 10

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