- Tytuł:
- Miloš Zeman and Andrzej Duda – reinventing image for election campaign purposes
- Autorzy:
-
Rusin Dybalska, Renata
Budzyńska-Daca, Agnieszka
Rawski, Tomasz - Powiązania:
- https://bibliotekanauki.pl/articles/908900.pdf
- Data publikacji:
- 2019-12-15
- Wydawca:
- Uniwersytet im. Adama Mickiewicza w Poznaniu
- Tematy:
-
election campaign
image
Miloš Zeman
Andrzej Duda
Czech Republic
Polska - Opis:
- The aim of this paper is to present a comparative analysis of selected elements of strategies for building political image of Miloš Zeman and Andrzej Duda, applied in the presidential campaign in Poland and Czechia in 2013 and 2015. The paper presents not only basic information about both campaigns, but primarily points to a number of common features, such as main motifs (history, family, the future), the target group and its image, communication channels, all used in both strategies for communicating with voters, despite different PR and cultural sphere of application.
- Źródło:
-
Bohemistyka; 2019, 4; 541-556
1642-9893 - Pojawia się w:
- Bohemistyka
- Dostawca treści:
- Biblioteka Nauki
Artykuł