- Tytuł:
-
E-zine jako narzędzie promocji internetowej
E-zine as a Tool of Internet Promotion - Autorzy:
- Ankiel-Homa, Magdalena
- Powiązania:
- https://bibliotekanauki.pl/articles/905638.pdf
- Data publikacji:
- 2004
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Opis:
- This paper shows the capabilities of using e-zine (newsletter) in marketing strategies of companies which are existed in the Internet. Newsletter (e-zine) as electronic bulletin is more often using by internet services (portals, internet stores, business windows) to create direct relations with internauts. This paper presents the advantages of using e-zine in promotional activities of the internet services but also some faults which could be the barrier in realization companies' goals. This paper indicates also that e-zine could bring some benefits to companies but used in the wrong way could create negative image of company.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Oeconomica; 2004, 179/1
0208-6018
2353-7663 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Oeconomica
- Dostawca treści:
- Biblioteka Nauki
Artykuł