- Tytuł:
- “Product Placement”: The harmonization of the new Albanian media law with the European Audio-Visual Media Services Directive
- Autorzy:
- Bushati, Endira
- Powiązania:
- https://bibliotekanauki.pl/articles/1035829.pdf
- Data publikacji:
- 2011
- Wydawca:
- Academicus. International Scientific Journal publishing house
- Tematy:
-
product placement
advertising
commercial communication
harmonization - Opis:
- With the Audio-Visual Media Services (AVMS) Directive the explicit regulation of product placement is introduced into the framework of European media law. The product placement is today one of most debated issue for the media law experts in Europe. What is the “product placement”? In what kind of programmes the product placement is allowed? What are the conditions these programmes have to fulfill in order to contain the product placement? The AVMS Directive states even the programmes during which is not allowed the product placement. How are reflected into the new Albanian draft-law on audiovisual media services the AVMS Directive obligations? These are some of the questions that the following article tries to answers.
- Źródło:
-
Academicus International Scientific Journal; 2011, 04; 60-68
2079-3715
2309-1088 - Pojawia się w:
- Academicus International Scientific Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł