- Tytuł:
- Brand reputation as a critical success factor on the subscription-based gaming market–research results
- Autorzy:
- Ryczko, Aleksandra
- Powiązania:
- https://bibliotekanauki.pl/articles/18686328.pdf
- Data publikacji:
- 2023
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
brand reputation
video games
subscription services - Opis:
- This study aims to establish the role of a brand reputation as a critical success factor. Although there are studies on brand reputation, none of them focuses on the topic in the context of the subscription-based gaming market. The aim of the study is to establish how opinions of gamers about a game subscription provider and its performance (i.e. brand reputation) impact the success of this brand. An online survey was used as a method. All the findings reveal that the brand with a positive reputation is more successful than the brand with a negative or less positive reputation. Therefore, it may be stated that the positive reputation of a brand providing a video game subscription service supports the success of this service, while the negative reputation may contribute to its failure.
- Źródło:
-
Academic Review of Business and Economics; 2023, 4(1); 35-53
2720-457X - Pojawia się w:
- Academic Review of Business and Economics
- Dostawca treści:
- Biblioteka Nauki
Artykuł