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Wyszukujesz frazę "Multimodality" wg kryterium: Temat


Wyświetlanie 1-6 z 6
Tytuł:
Hypertextuality in Internet reporting
Autorzy:
Urbaniak, Paweł
Powiązania:
https://bibliotekanauki.pl/articles/2231473.pdf
Data publikacji:
2020-12-31
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
Internet report
intertextuality
hypertextuality
multimodality
Opis:
The transfer of so-called traditional journalistic genres to the Internet usually results in significant changes to their distinctive features. A good example is the Internet report, which simultaneously uses various forms of communication with recipients (e.g. text, film, image) and becomes both multimedia and intertextual material, which results in its hypertextual character. Similarly to any hypertext, because it often has a multimodal structure, it is also a kind of semi-finished product, as it only becomes a carrier of meanings and a complete work during its reception. As a result, extra tasks are set for the recipients. They must even more fully than in the case of classic literature or literary works participate in the process of decoding the meaning and become even more co-creators of the sense of the work that is being read. This article aims to demonstrate the essential features of how reports function on the Internet by referring to two specific materials that fall within the definition of the Internet report. Apart from this, the text attempts to confront the new variety of reporting with selected literary theories, such as the concept of “the death of the author” by Roland Barthes. Lastly, the article aims to cover the characteristics of the different types of recipients of hypertext forms of reporting functioning in an Internet environment.
Źródło:
Academic Journal of Modern Philology; 2020, 10; 247-254
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Translator of Picturebooks and Multimodality. Between Postulates and Reality
Autorzy:
Lazreg, Natalia
Powiązania:
https://bibliotekanauki.pl/articles/2233983.pdf
Data publikacji:
2022-12-29
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
multimodality
children’s literature translators
picturebook
literary translation
Opis:
This study presents some of the results stemming from my research on picturebook translations for children and young adults in the context of multimodality, and in particular, the strategies used by translators of this specific type of multimodal message. The aim of the study is to determine whether translation scholars’ postulates on picturebook’s translation are reflected in reality. In order to determine this, I will investigate the choices of translators of this medium and their awareness of multimodality. I intend to conduct a series of individual in-depth interviews with picturebook translators. The first interview has already been conducted and analysed, and in this paper I present the results of this analysis. In the examples cited from the supporting material, it can be observed that the translator took into account the relationship between the textual and visual layers, changing the original text in accordance with the visual layer.
Źródło:
Academic Journal of Modern Philology; 2022, Special Issue, 18; 99-108
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Hashtagging on Instagram: Functions of Hashtags as Employed by #Instagirls
Autorzy:
Kováčová, Dominika
Powiązania:
https://bibliotekanauki.pl/articles/2016255.pdf
Data publikacji:
2019
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
hashtags
Instagram
content analysis
functions
micro-celebrity
multimodality
Opis:
Hastagging, similarly to tagging, has become an inseparable part of online communication and users’ motivation for employing hashtags—especially on the platform of their origin, i.e. Twitter—has attracted the attention of scholars from various fields, including linguistics. In reference to previous studies, this paper aims to expand existing knowledge regarding the role and functions of hashtags by examining Instagram posts, which are, in contrast to tweets, predominantly visual and remain an insufficiently researched area. The analytical data consisting of posts uploaded by three Instafamous personalities, also known as Instagirls, were scanned for the presence of hashtags to determine their frequency and their characteristic traits. The qualitative analysis of posts shows that on Instagram, hashtags are employed to fulfil one of two opposing goals: 1. to serve as a tool for aggregating posts of similar content; 2. to serve as a resource for creative self-expression. Furthermore, since hashtags are often designated as a means of promoting one’s visibility, their role as a self-presentation strategy in the construction of micro-celebrity on Instagram is also discussed.
Źródło:
Academic Journal of Modern Philology; 2019, 8; 129-138
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Film Genre and Theories of Conceptual Representation: Toward a Schema-Based Account of Film Genre Oriented to Multimodal Cognitive Linguistics
Autorzy:
Szawerna, Michał
Powiązania:
https://bibliotekanauki.pl/articles/27322313.pdf
Data publikacji:
2023-12-15
Wydawca:
Komisja Nauk Filologicznych Oddziału Polskiej Akademii Nauk we Wrocławiu
Tematy:
film genre
cognitive linguistics
multimodality
categorization
conceptual representation
schema theory
conceptual metaphor
Opis:
The topic of this article is situated at the intersection of cognitive linguistics, multimodality studies, film studies, psychology, and genre theory. The article’s goal is to contribute to multimodal cognitive linguistics by discussing the concept of ‘film genre’, which has so far been under-represented in this research area, from the perspective of major theories of conceptual representation with a view to characterizing film genre as a viable theoretical concept of multimodal cognitive linguistics. Specifically, the schema-based characterization of the concept of film genre proposed in this article is meant to account for such theoretically problematic aspects of film genres and their filmic exemplifications as textualization, inclusiveness, exclusiveness, hierarchicality, and filmic multivalency.
Źródło:
Academic Journal of Modern Philology; 2023, 19; 317-343
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Scope of the Pictorial and the Verbal in Multimodal Cognitive Linguistic Accounts of Visual Signification in Modal Ensembles Comprising Static Planar Signs
Autorzy:
Szawerna, Michał
Powiązania:
https://bibliotekanauki.pl/articles/2013218.pdf
Data publikacji:
2021
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
multimodality
cognitive linguistics
comics
modal ensembles
verbal representations
pictorial representations
semiotics
Opis:
Since early 2000s, various modal ensembles (verbo-gestural utterances, feature films, animations, political cartoons, printed advertisements, television commercials, comics, picture books, computer games, pieces of music, corporate trademarks and logos, medieval textiles, etc.; cf. Forceville and Urios-Aparisi 2009; Pinar Sanz 2015) have been the subject of scholarly exploration in multimodal cognitive linguistics — a burgeoning research field situated at the intersection of multimodality studies and cognitive linguistics — with a view to explicating how general cognitive mechanisms shape meanings communicated across modalities and providing additional evidence for the psychological reality of various theoretical and descriptive notions put forward by cognitive linguists. Given the goals of multimodal cognitive linguistics, it is not surprising that research in this field has not only highlighted certain characteristics of the analyzed modal ensembles, but has also de-emphasized or altogether hidden others. In this article, an attempt is made to examine a number of contributions to the strand of multimodal cognitive linguistics that focuses on the cognitive underpinnings of various static planar ensembles (printed advertisements, cartoons, comics, corporate logos, etc.) with regard to what these contributions tacitly assume to be included in the scope of the pictorial and the verbal — two key concepts of multimodal cognitive linguistics that have never been explicitly characterized by researchers in this strand. This attempt is undertaken in order to demonstrate that in the examined contributions the two concepts are implicitly made to subsume representations that are qualitatively so different that there is little reason for bundling them together, which is in turn intended to alert researchers and readers alike to the problems caused by the imposition of a binary construal (‘either verbal or pictorial’) onto a continuum of qualitatively diverse static planar signs. This article further shows that an alternative characterization of this semiotic continuum — one that is free of the problems engendered by construing the continuum in binary terms — has for a long time existed in the field of comics scholarship. In conclusion, it is suggested that a more interdisciplinary approach may help multimodal cognitive linguists avoid unwarranted oversimplifications in the future.
Źródło:
Academic Journal of Modern Philology; 2021, 14; 313-336
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A Warfare Metaphor and its Functional Aims in an Actual Armed Conflict – the Forty-Four Day War
Autorzy:
Muradian, Gaiane
Powiązania:
https://bibliotekanauki.pl/articles/2231695.pdf
Data publikacji:
2022-10-06
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
the forty-four day war
news media
multimodality
warfare metaphor
metaphor framing
recontextualization
Opis:
The present case study in general and the multimodal analysis of the warfare metaphor in particular tend to focus on the prevalence of metaphor framing related to news schemas documented over the period of the forty-four days of an actual war - the 2020 Nagorno-Karabagh war. Certain questions (Why was the warfare metaphor so widely used in this forty-four day war? How and in what ways did this type of metaphor realize its functional aims?) are addressed in the present case study by analyzing theoretical and empirical data on the subject and by advancing my own account of the functions of the warfare metaphor in war discourse presented in mass-mediated communication. Metaphor framing and its effects usually depend on words (the linguistic or verbal metaphor), however, such effect also depend on multimodal representations of the verbal metaphor, namely on the visual image. I therefore argue that metaphor framing and metaphor effects should be examined and explicitly described within the frames of multimodal analysis which can disclose how the convergence of verbal and the visual metaphor affects rhetorical war situations and increases the audience’s reception of the message of the war. Hence, this case study will show that the wartime metaphor, with the application of multimodality, conveys information of the war and impacts public opinion, thus striving to achieve positive outcomes. The results show that metaphor framing and the given type of metaphor is encountered in actual war to draw and capture public attention through emotionally charged multimodal devices aimed at informing and impacting public opinion, thus persuading and motivating the world to take urgent steps to stop the further escalation of the conflict. The usage of such metaphor framing closely connected with the context of war might result in certain outcomes illuminating that the warfare metaphor contributes to the understanding of complexities and abstractions of war discourse at large.
Źródło:
Academic Journal of Modern Philology; 2022, 15; 225-234
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-6 z 6

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