- Tytuł:
-
Reklama religijna a nowa ewangelizacja. Wyzwania i możliwości
Religious advertising and new evangelization. Challenges and opportunities - Autorzy:
- Stępniak, Krzysztof
- Powiązania:
- https://bibliotekanauki.pl/articles/503058.pdf
- Data publikacji:
- 2019
- Wydawca:
- Wyższe Seminarium Duchowne w Łodzi
- Tematy:
-
nowa ewangelizacja
reklama religijna
sacrum
typy reklamy religijnej
new evangelization
religious advertising
religious advertising types - Opis:
- The text includes an in-depth analysis of religious advertising as a tool for new evangelization. The author presents an independent definition of religious advertising, its typology and includes selected issues related to religious advertising as a medium used for the Catholic Church communication with a widely understood recipient. The article was written based on novel research which was conducted by the author in the Laboratory of Media Studies of the University of Warsaw on the phenomenon of religious advertising. It also covers conclusions and recommendations concerning the possibility of a wider application of religious advertising in new evangelization.
- Źródło:
-
Łódzkie Studia Teologiczne; 2019, 28, 1; 191-206
1231-1634 - Pojawia się w:
- Łódzkie Studia Teologiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł