- Tytuł:
- Innovative Growth in a Family Business: Case Study on Tarczyński’s Plant-Based Meat Alternatives
- Autorzy:
- Szczepkowska, Malwina
- Powiązania:
- https://bibliotekanauki.pl/articles/52482738.pdf
- Data publikacji:
- 2024-09-30
- Wydawca:
- Politechnika Częstochowska
- Tematy:
-
case study
family owned company
Polska
firm strategy plant-based meat alternative foods - Opis:
- The high consumption of animal products has a significant negative impact on the environment and human health. Switching to plant-based meat (PBM) is a potential solution. Large retail chains offer a significant share of alternatives under their brands, but there are also major players in the Polish meat market that have included plant-based meat alternatives (PBMAs) to their range. Among these, the Tarczyński family company has the largest market share, with 41%. This article presents a case study that focuses on the Tarczyński company, which has adopted a dual approach, producing both traditional meat products and plant-based meat alternatives The aim of the article is to highlight the key role that family businesses, with their unique combination of tradition and innovation, can play in transforming the food industry towards a more sustainable future. The Tarczyński case also illustrates the importance of the family business in the market: the company's heritage and ability to innovate are key factors contributing to its resilience and success in a rapidly changing market. The involvement of younger family members, the next generation, in driving innovation underlines the dynamic nature of this company and its ability to adapt to new trends.
- Źródło:
-
Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie; 2024, I, 55; 205-215
2083-1560 - Pojawia się w:
- Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
- Dostawca treści:
- Biblioteka Nauki
Artykuł