- Tytuł:
-
Lokowanie produktu i jego regulacja w prawie unijnym.
Product placement in the EU regulations. - Autorzy:
- Ignatowicz, Maja
- Powiązania:
- https://bibliotekanauki.pl/articles/528781.pdf
- Data publikacji:
- 2015
- Wydawca:
- Krakowska Akademia im. Andrzeja Frycza Modrzewskiego
- Tematy:
-
product placement
television
advertising
Television Without Frontiers Directive
Audiovisual Media Services Directive
AVMSD - Opis:
- The purpose of this article is to attempt to investigate the issue of product placement, to analyze and systematize this innovative legal subject, from the point of view of European law. The aim of this study is also to present the difference between product placement and advertising. The major objective of this research is the introduction to the European regulations, as well as an examination of their history, in terms of both advertising and product placement itself, likewise demonstration that all the amendments of existing directives, regarding advertising and product placement, were directly dictated by the continuous technological progress, causing changes in the audiovisual sector, thereupon existing regulations had to be adapted, to provide equal rights for all European Union Members.
- Źródło:
-
Państwo i Społeczeństwo; 2015, 1; 125-138
1643-8299
2451-0858 - Pojawia się w:
- Państwo i Społeczeństwo
- Dostawca treści:
- Biblioteka Nauki
Artykuł