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    Wyświetlanie 1-5 z 5
    Tytuł:
    Nowoczesne technologie informacyjne w kształtowaniu innowacji na rynku turystycznym
    Modern information technologies in creating innovation in the tourist market
    Autorzy:
    Panasiuk, Aleksander
    Powiązania:
    https://bibliotekanauki.pl/articles/464866.pdf
    Data publikacji:
    2015-09-30
    Wydawca:
    Akademia Wychowania Fizycznego we Wrocławiu
    Tematy:
    innowacje
    technologie informacyjne
    rynek turystyczny
    e-turysta
    innovation
    information technology
    tourist market
    e-tourist
    Opis:
    Information technology allows tourist market players to introduce innovative activities. The tourist market is vulnerable to both innovation and implementation of information technology in the processes of providing services and attending consumers. The purpose of the paper is to discuss the issues of innovation in the tourist market, and to point at some innovations of technological nature in the particular market structure elements, i.e. actors of the tourism industry (tourist enterprises), tourist destinations, consumers (e-tourists), and tourism policy institutions. The article refers to the theoretical issues of innovation in the service sector, the problems of innovation in the tourist market, as well as the the range of technologies used on the tourist market that enhance the innovativeness of individual market subjects.
    Źródło:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 49; 99-106
    0239-4375
    Pojawia się w:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    E-marketing w praktyce regionów turystycznych Polski
    E-marketing in the practice of tourist regions in Poland
    Autorzy:
    Nowacki, Marek
    Powiązania:
    https://bibliotekanauki.pl/articles/464822.pdf
    Data publikacji:
    2015-09-30
    Wydawca:
    Akademia Wychowania Fizycznego we Wrocławiu
    Tematy:
    e-marketing
    regiony turystyczne Polski
    benchmarking
    regionalneorganizacje turystyczne
    tourist regions in Poland
    DMO
    Opis:
    Background. The paper contains a review of contemporary e-marketing forms applied by the Destination Management Organizations; their classification was also performed. Material and methods. In the empirical part, various activities of Destination Management Organizations in Poland were described in terms of e-marketing (the usage of the Internet: Web 1.0, Web 2.0, and mobile applications). Best practices in this field were identified, too. A benchmarking analysis was applied. Results and conclusions. The study allowed to point out the Polish tourist regions where e-marketing activities were conducted almost perfectly. Several recommendations were presented to improve the effectiveness of e-marketing strategies in the regions.
    Źródło:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 49; 107-117
    0239-4375
    Pojawia się w:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    E-marketing in the creation of a tourist image of the Łódź region
    E-marketing w kreowaniu wizerunku turystycznego regionu łódzkiego
    Autorzy:
    Gotwald, B.
    Powiązania:
    https://bibliotekanauki.pl/articles/105991.pdf
    Data publikacji:
    2013
    Wydawca:
    Centrum Badań i Innowacji Pro-Akademia
    Tematy:
    E-marketing
    internet marketing
    territorial marketing
    tourism marketing
    image
    tourist image
    creating a tourist image
    competitive advantage
    wizerunek
    marketing w internecie
    e-marketing
    marketing terytorialny
    marketing turystyczny
    wizerunek turystyczny
    kreowanie wizerunku turystycznego
    przewaga konkurencyjna
    Opis:
    The aim of the article is to present the importance of e-marketing in creating the tourist image of the Łódź region. It presents the essence of image management as an important task for regions, due to the fact that images (and not the actual products) are subjected to evaluation, compared and selected. The image, being one of the most important elements of building competitive advantage in the market, is primarily used for distinction - setting oneself apart from many other similar territories. Due to the fact that the Łódzkie voivodeship is considered by the surveyed people as the least attractive of all Polish voivodships, a number of actions aimed at improving its image has been proposed and problems that require broad and deep research and studies have been identified.
    Celem artykułu jest ukazanie znaczenia e-marketingu w kreowaniu wizerunku turystycznego regionu łódzkiego. Ukazano w nim istotę zarządzania wizerunkiem jako istotnego zadania dla regionów, z uwagi na fakt, iż wizerunki (a nie realne produkty) podlegają ocenie, porównaniu i wyborowi. Wizerunek, stanowiąc jeden z najważniejszych elementów budowania przewagi konkurencyjnej na rynku, służy przede wszystkim dystynkcji - odróżnieniu się od wielu innych podobnych terytoriów. W związku z tym, iż województwo łódzkie uznawane jest przez badanych, za najmniej atrakcyjne spośród wszystkich polskich województw, zaproponowano szereg działań zmierzających do poprawy jego wizerunku oraz sformułowano problemy wymagające szerokich i pogłębionych badań i studiów.
    Źródło:
    Acta Innovations; 2013, 7; 23-26
    2300-5599
    Pojawia się w:
    Acta Innovations
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Irizar i2e : autobus elektryczny z Ormaiztegi
    Autorzy:
    Rusak, Z.
    Powiązania:
    https://bibliotekanauki.pl/articles/311757.pdf
    Data publikacji:
    2015
    Wydawca:
    Instytut Naukowo-Wydawniczy "SPATIUM"
    Tematy:
    autobus elektryczny
    Irizar i2e
    producenci autobusów
    autobus turystyczny
    electric bus
    bus manufacturer
    tourist bus
    Opis:
    W ostatnich kilku latach autobusy elektryczne stały się głównym celem prac rozwojowych wielu producentów. Do ich grona w połowie 2014 roku dołączył znany producent autobusów turystycznych i regionalnych Irizar, który zaprezentował w San Sebastian swój najnowszy produkt - niskopodłogowy autobus miejski z napędem elektrycznym Irizar i2e.
    Źródło:
    Autobusy : technika, eksploatacja, systemy transportowe; 2015, 16, 3; 18-22
    1509-5878
    2450-7725
    Pojawia się w:
    Autobusy : technika, eksploatacja, systemy transportowe
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Opis trasy turystycznej Kopalni Soli Wieliczka w świetle opracowania Jana Nepomucena oraz ludwika Emanuela Hrdinów z 1842 roku
    Description of the Wieliczka Salt Mine tourist route in the light of a study conducted by John of Nepomuk and ludwig Emanuel Hrdina in 1842
    Autorzy:
    Konwerska, Barbara
    Powiązania:
    https://bibliotekanauki.pl/articles/487317.pdf
    Data publikacji:
    2017
    Wydawca:
    Muzeum Żup Krakowskich Wieliczka
    Tematy:
    Opis
    trasa
    turystyczna
    J.N.i L.E.Hrdina
    kopalnia
    soli
    Wieliczka
    Description
    tourist
    route
    salt mine
    Opis:
    Geschichte der Wieliczkaer Saline is a unique source for every researcher who is learning about the history, geology and mining technique of the Wieliczka salt mine. The authors, professionally connected and obviously fascinated by the Wieliczka mine, created its full picture, taking into consideration all the aspects of everyday life of a salt business. The versatility of the 1842 publication is strongly evidenced by the last part of the monograph − Beschreibung der Werkwürdigkeiten des Wieliczkaer Steinsaltzwerkes als Leitfaden bei der gewühnlichen Gasttour− prepared by Ludwig Emanuel as an appendix presenting the tourist route of that time. The entire work of the Hrdina brothers, which consists of texts, lithographs and maps, brings us closer to the multilayered picture of the history of the Wieliczka salt mine until the first half of the 19th century. The text of this appendix, its lithographs and maps form a  specific guide which contains not only a description of the then route, but, above all, guidelines for “strangers” planning to visit the Wieliczka salt mine. This collection could function, independently from the 1842 study, as an individual book dedicated to masses of tourists coming to Wieliczka. This illustrated material allowed visitors not only to consolidate and organise their memories, but it also enabled all those who had never reached the Wieliczka mine to familiarise themselves with the underground picturesque world, with its peculiarity and mysteries. It is therefore not surprising that until 1892, when Awit Szubert took the first black and white photographs of the Wieliczka mine interiors, the drawings prepared by the Hrdina brothers and their detailed description of the tourist route were the most frequently used information and illustrative materials for numerous national and foreign publications about Wieliczka. Before 1892, the management board would answer each query concerning the mine’s interior images with recommendations to use the lithographs by Ludwig Emanuel Hrdina and John of Nepomuk. The authors of the 1842 monograph not only managed to capture the exceptional picture of the Wieliczka salt mine, but they also succeeded in recording a rare phenomenon of the 19th century − an underground tourism. What is more, the uniqueness of the Wieliczka salt mine lies in the fact that it is one of the oldest tourist attractions in Poland, as well as one of the first fully organised tourist destinations. It is important to remember that in the 19th century partitioned Poland, over 100 museums were established. Most of them were founded in the second half of the 19th century, when the Wieliczka mine had already introduced a well-organised and well-functioning system of first fees for visitors. In January 1868 the salt mine authorities announced the first tariff in the history of Wieliczka tourism. They used attractions originally prepared for special, crowned guests. Purchased tickets involved lighting of the underground route and aforementioned additional attractions. It is worth adding that in the second half of the 19th century Austrian salt mine administration established, apart from the underground tourist route, Museum of the Mining School − an educational centre with scientific support and a  small exposition of souvenirs in the building of the Rudolf’s shaft top, commemorating personalities visiting the mine. At the very end of the 19th century these meticulously gathered elements were located in the Salt Mine Museum in the so-called Sztygarówka building. Finally, it should be noted that the tourist route, once accepted by the Austrian authorities, to a certain extent has been operating to this day. Naturally, over these 200 years its reach and character have changed significantly. Today’s underground route includes more than 40 chambers. This is twice the number of the route from the first half of the 19th century. Another important aspect is that over the past few years decorations of individual mine workings have changed. This can be most easily seen in the Drozdowice Chamber, where a wooden pillar and cribs were built during the years 1900- 1901. It is worth noting that the then route did not include the most famous underground chapel in the world, the Chapel of St. Kinga. Its first foundations were laid around 1895. Nonetheless, the modern tourist route occupies the same area as the one from the first half of the 19th century, i.e. the mine workings concentrated around the Daniłowicz Shaft. As a result, part of those intended for visitors in the first half of the 19th century is also available for tourists coming to Wieliczka today. These include the Daniłowicz Shaft, the Antonia Shaft, chambers of Urszula, Michałowice, Drozdowice, Józef Piłsudski (formerly the Rosetti/Majer chambers), Pieskowa Skała, Sielec, Spalona and St Anthony’s Chapel. Certainly, their interiors are quite different today. What is important, however, both today and in the Austrian times tourists visited the same part of the mine, which by its hosts was considered the most elegant and representative of the history of the Wieliczka salt mine. For nearly 250 years, since the Austrians introduced the first tourist route, significant and irreversible changes in the mine’s layout and design have taken place. All the descriptions and accounts that have been preserved from the old times give us a picture of the mine workings and the scope of services provided. In this context, the 1842 publication and its illustrations should be regarded as invaluable.
    Źródło:
    Studia i Materiały do Dziejów Żup Solnych w Polsce; 2017, 32; 10-68
    0137-530X
    Pojawia się w:
    Studia i Materiały do Dziejów Żup Solnych w Polsce
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-5 z 5

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