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Wyświetlanie 1-15 z 118
Tytuł:
Zakupy a logistyka zaopatrzenia i marketing zakupów
PURCHASING IN RELATION TO PURCHASING LOGISTICS AND PURCHASING MARKETING
Autorzy:
Dąbrowski, Janusz
Powiązania:
https://bibliotekanauki.pl/articles/419087.pdf
Data publikacji:
2011
Wydawca:
Uniwersytet Gdański. Wydział Ekonomiczny
Tematy:
purchasing
logistics purchasing
purchasing marketing
reverse marketing
Opis:
Purchasing is the management of the company’s external resources in such way that the supply of all goods and services which are necessary for running, maintaining and managing the company’s primary and support activities is secured at the most favourable conditions. Purchasing activity in companies has a technical, commercial, logistical and marketing dimension. Mutual overlapping of the areas of purchasing, logistics and marketing is fully justified. All logistical aspects in purchasing activity should be of interest to purchasing and logistics. The same applies to purchasing and marketing. However, it is unjustified to annex purchasing to one or both of the above-mentioned disciplines.
Źródło:
Współczesna Gospodarka; 2011, 2, 2; 55-66
2082-677X
Pojawia się w:
Współczesna Gospodarka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Rationalization of Logistics and Procurement Costs in the Process of Purchasing Consolidation
Autorzy:
Cyplik, P.
Malinowska, K.
Powiązania:
https://bibliotekanauki.pl/articles/409166.pdf
Data publikacji:
2015
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
purchasing group
purchasing group models
purchasing group efficiency
procurement consolidation
Opis:
Combining enterprises into purchasing groups unlocks the potential for cost savings and reductions by way of, among others, using the economies of scale. The consolidation of demand offers better trading terms and conditions than those negotiated by single companies. Experience suggests that the best cost savings can be brought by joint procurement of those commodities, which support the functioning of enterprises. The Authors look into the models of functioning of purchasing groups that they have modified. Group formation stages are also being investigated based on the case study.
Źródło:
Research in Logistics & Production; 2015, 5, 2; 151-161
2083-4942
2083-4950
Pojawia się w:
Research in Logistics & Production
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Investigating cooperative purchasing performance - a survey of purchasing professionals in Dutch hospitals
Autorzy:
Gelderman, Cees Johannes
De Jonge, Jelle
Schijns, Jos
Semeijn, Janjaap
Powiązania:
https://bibliotekanauki.pl/articles/14478847.pdf
Data publikacji:
2018-03-15
Wydawca:
Wyższa Szkoła Bankowa we Wrocławiu
Tematy:
cooperative purchasing
healthcare
trust
commitment
cooperative purchasing performance
Opis:
Aim: Cooperative purchasing is considered a promising area for lowering the cost in the health care sector, although recent initiatives show mixed results. The purpose of this study is to find a thorough explanation for the performance of cooperative purchasing in healthcare by investigating the role of trust, commitment, organizational factors (i.e. group formality, and IT system effectiveness) and interpersonal skills (i.e. teamwork skills, and communication). Design/research method: A conceptual model for the performance of cooperative purchasing was developed. This model was empirically validated using a survey of 88 Dutch hospital purchasing professionals. Conclusions/findings: Analysis shows a significant impact of trust and commitment in cooperative purchasing groups on performance. Group formality and teamwork skills appear to be essential for achieving trust and cooperative purchasing performance. We also found a positive impact of IT system effectiveness on commitment, not on trust. Positive feelings about the group and positive expectation about the continuity of the group can be stimulated through effective IT systems. Since proper IT support is often neglected in many healthcare organizations, management efforts to improve IT systems could truly facilitate the tactical purchasing process of cooperative purchasing in hospitals. Originality/value of the article: Many cooperative purchasing initiatives suffer from conflicts over the allocation of savings, time, and costs. Despite the growing importance of cooperative purchasing, few empirical studies have explored the effects on hospital performance. Our study extends previous research by investigating the relationships between trust, commitment, and the performance of cooperative purchasing (1) and the impact of organizational factors and interpersonal skills on trust and commitment in purchasing groups within a healthcare context (2).
Źródło:
Central European Review of Economics and Management; 2018, 2, 1; 133-153
2543-9472
Pojawia się w:
Central European Review of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tradycyjne kupowanie a strategia zakupów
Autorzy:
Tylkowski, Maciej
Powiązania:
https://bibliotekanauki.pl/articles/504040.pdf
Data publikacji:
2005
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
traditional purchising
purchasing strategy
Opis:
The reason for considering the above mentioned contepts was experience gained by the author during internships in one of the polish firms engaded in professional consulting in the field of purchising process optimalisation. In the article an attempt was made to define the traditional way of purchising in average polish company and to show the reasons for such a situation. On the basis of such defined and simplified purchasing activities it was shown that it is complex and hard process requiring well-thought-of and planned strategy.There was also the importance of quality of human resources in the realisation of this strategy discussed. The author showed the meaning of interdisciplinarity of purchasing organisations responsibility. There was signallised, what is the importance of modern information tools for discessed processes. The author tried to give arguments, how to build relations between buyer and supplier. Should they be based on profit maximalisations or on relations between partners? The growth of awarness of the firms connected to the necessarity of process based approach to company management was shown.
Źródło:
Logistics and Transport; 2005, 1, 1; 77-82
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Procurement logistics in branch purchasing group
Autorzy:
Zimon, G.
Powiązania:
https://bibliotekanauki.pl/articles/409453.pdf
Data publikacji:
2017
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
logistics
purchasing group
supply
Opis:
The aim of the article is an organization and functioning of logistics supply in the commercial company operating in the branch purchasing group has been presented. The definition, classification and functioning of purchasing groups have been discussed. The organization of supply systems that can be used in purchasing groups has been shown. On the example of the commercial company an evaluation of the supply system has been conducted as well as the costs analysis of supply logistics on a selected company.
Źródło:
Research in Logistics & Production; 2017, 7, 2; 171-181
2083-4942
2083-4950
Pojawia się w:
Research in Logistics & Production
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Purchase decision making in Polish households against survey results
Autorzy:
FORLICZ, Stefan
Powiązania:
https://bibliotekanauki.pl/articles/529721.pdf
Data publikacji:
2013
Wydawca:
Wyższa Szkoła Bankowa we Wrocławiu
Tematy:
household
decision making
purchasing
Opis:
In this article, the author has attempted to analyse the problem of making purchase decisions concerning both everyday consumables, such as food, beverages, household chemicals, cosmetics, etc., and durable goods (real properties, cars, furniture, audio/video devices and household appliances) in the Polish households. They are often made independently by a single person representing the given household, and to a certain extent, they also constitute an outcome of the arrangements between the household members. Therefore, the main point of the study was to determine whether the consumption structure in the Polish households develops according to the traditional model as assumed by the neo-classical economics, or if a democratic model starts to prevail. Another issue studied was the influence of the most significant demographic characteristics, such as sex, age, education, social group or place of residence, on the manner in which the said decisions are made. It seems that the survey results analysed are sufficient grounds for claiming that the democratic model of the purchase decision making, with regard to both the everyday shopping and buying of durable goods, will gradually become more and more popular in the Polish households primarily due to predominance of this model in younger households.
Źródło:
Central and Eastern European Journal of Management and Economics (CEEJME); 2013, 1, 2; 141-153
2353-9119
Pojawia się w:
Central and Eastern European Journal of Management and Economics (CEEJME)
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
E-consumers Attitudes Towards Collective Buying - Research Results
Autorzy:
Kucia, Michał
Powiązania:
https://bibliotekanauki.pl/articles/590852.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Konsument
Zakupy grupowe
Consumer
Group purchasing
Opis:
Presented results of research concerning e-consumers' opinions on the subject of group buying let us achieve the cognitive purpose of the paper and verify research research assumption. However, direct studies performed with the method of on-line questionnaire qualify the author to state that selected research technique is appropriate to analyse e-consumers' opinions on the subject of group buying services. This is proved by effectiveness of the technique (reflexivity of 74%) and plentiful research material of both quantitative and qualitative character. Results of studies are valuable in terms of application because they can serve improvement of the quality of provided services, and identified weaknesses of group buying services can be used to improve effectiveness of operation of group buying services.
Źródło:
Studia Ekonomiczne; 2013, 151; 132-143
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategie zakupowe konsumentów uwarunkowane płcią
Gender – influenced consumer strategies
Autorzy:
Piersiala, L.
Powiązania:
https://bibliotekanauki.pl/articles/321291.pdf
Data publikacji:
2014
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
konsument
strategie zakupowe
consumer
purchasing strategies
Opis:
Konsument we współczesnej gospodarce rynkowej jest jednym z najważniejszych podmiotów rynku. Aktualne wymagania rynku stawiają nabywców w centrum zainteresowania. Szczególnie w ostatnich latach badania nad sferą konsumpcji rozwijają się wyjątkowo intensywnie. Zachowania rynkowe konsumentów są bardzo skomplikowane i różnorodne. Dlatego też głównym przedmiotem zainteresowania, podejmowanym przez autorkę w artykule, są decyzje, a zwłaszcza style i strategie podejmowanych decyzji o zakupie towarów i usług ze względu na tożsamość płciową.
Consumers in today's market economy is one of the most important market players. Current market demands put buyers in the spotlight. Especially in recent years, research on developing sphere consumption extremely intense. Market behavior of consumers are very complex and diverse. Therefore, the main object of interest, undertaken by the author in the article are taken, and in particular styles and strategies taken the decision to purchase goods and services due to gender identity.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2014, 68; 93-102
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Influence of group purchasing organizations on financial situation of Polish SMEs
Autorzy:
Zimon, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/18797689.pdf
Data publikacji:
2018
Wydawca:
Instytut Badań Gospodarczych
Tematy:
group purchasing organization
finance
commercial enterprises
Opis:
Research background: SMEs often operate in markets where they compete with large companies. A fight for a customer, payment backlogs, problems with debt collection and new branches cause that managers are looking for solutions that will influence positively on the situation of financial companies. Maintaining liquidity and generating income are the primary steps to build a competitive position and a progressive development of enterprises. One of the most popular methods that allows companies to do profitable business and increase their chances for safety is operation within group purchasing organizations. Currently in the Polish market there are many different types of GPOs (Group Purchasing Organizations). The choice of the right one is a chance to improve their financial situation. Purpose of the article: The aim of the article is to present an impact of  group purchasing organizations on the financial situation of enterprises. In the article the classification of groups is done and there are shown the benefits that commercial enterprises operating in them gain. The article presents some obstacles to join specific group purchasing organizations and difficulties faced by companies operating in them. Methods: The studies were carried out on the basis of 60 SMEs. These companies operated in five Polish GPOs. The groups were divided into branch and multi-branch ones. The study period covered the years 2013?2015. In order to analyze the impact of purchasing groups on the financial situation of enterprises, some selected groups of financial ratios were used. A preliminary analysis of financial balance sheets and profit and loss account was conducted. Findings & Value added: The analysis showed that the choice of an appropriate group purchasing organization had a large impact on financial situation of companies. Different opportunities can be offered by a branch purchasing group than by the multi-branch one. Research has shown that better results relate to dynamics of revenues, costs, liquidity and profitability that are effects of operation within the branch purchasing groups. The analysis conducted has also showed that functioning within purchasing groups allows to maintain safe financial liquidity, apart from obtaining a low price of purchased goods and materials, and has a positive impact on the effectiveness of managing receivables and short-term liabilities.
Źródło:
Oeconomia Copernicana; 2018, 9, 1; 87-104
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Slogan Effect: The Power Of Brand Discourse In Liking And Purchasing Behaviour
Autorzy:
Aslan, Emre Ş
Demire, Çağatay
Powiązania:
https://bibliotekanauki.pl/articles/2150852.pdf
Data publikacji:
2021
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
Slogan Effects
Brand Discourse
Brand Liking
Brand Purchasing Behaviour
Slogan Liking
Slogan Purchasing Behaviour
Opis:
Discourses have been a determiner effect through human history. However, only with the development of communication technologies and globalization of trade the strategic importance of discourse has increased. Especially establishments comprehending the importance of branding have been searching for a strong discourse. The most effective and catchy of those discourses are called slogans. Slogans present the power of brand discourse while determining the superiority of the brand in commercial wars. Especially global brands are aware of the powerful effect of slogans. Based on this awareness, while they conduct their communication efforts, they endeavour to have strong slogans. When the literature is inspected it is seen that there are not enough studies regarding slogans which have a strong effect on both commercial and social life. This study is conducted both with the aim of satisfying this need and revealing the power of brand discourse in liking and purchasing behavior. Within this aim, an experimental study is applied, and it is tried to measure the effect of slogan liking to slogan purchasing behaviour, brand liking, brand purchasing behaviour, brand and slogan relationship liking and purchasing behaviour. In this study, a quantitative research method is applied, and the data is collected through questionnaires; the gathered data were analyzed in terms of frequency, regression and correlation. According to the results slogan liking greatly affects all the variables presented in the research model. Thus, it is concluded that brand discourse has a very powerful effect.
Źródło:
Media Literacy and Academic Research; 2021, 4, 1; 70-88
2585-8726
Pojawia się w:
Media Literacy and Academic Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Packaging as a purchase determinanton the dietary supplement market in Poland
Autorzy:
Ankiel, Magdalena
Majewska, Paulina
Urbaniak, Maciej
Powiązania:
https://bibliotekanauki.pl/articles/11236526.pdf
Data publikacji:
2021-06-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
packaging
dietary supplements
purchasing decisions
purchase determinants
Opis:
Unit packaging of dietary supplements - an inherent element of their manufacturing, without which they would be impossible to market — has numerous interlocking functions to fulfil, including the protective, transport, information, functional, ecological and marketing functions. The information function, however, is one of the priority functions of dietary supplement packaging. In the era of the continual development of online and self-service stores (including pharmacies), such packaging has become one of the key sources of information about dietary supplements' features and properties, while also serving as a brand image creator and a carrier of promotional information. This raises the questions of whether and to what extent the unit packaging of dietary supplements influences the purchasing decisions of consumers, what features and elements of such packaging are crucial for consumers in the purchasing process, and what significance supplement packaging has in the purchasing process against the background of other purchasing determinants. Seeking to address these questions, herein we present selected results of an original study conducted in 2019 with a purposely selected sample of 468 dietary supplement consumers in Poland, whose main purpose was to identify the role and significance of packaging as a determinant of purchase in relation to three selected categories of dietary supplements.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2021, 40, 2; 23-34
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Cooperative Games in Integration of Supply Chain on the Example of Purchasing Groups
Autorzy:
Rzeczycki, Andrzej
Powiązania:
https://bibliotekanauki.pl/articles/503846.pdf
Data publikacji:
2014
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
lot sizing
purchasing groups
game theory
ABC method
Opis:
Purchasing group can improve the chance of a higher return for individual entities in the supply chain. The greater sales occurs between companies, the higher the probability of deepening integration between them. Functioning of the purchasing group is, however, dependent on the justice of imputation the profits generated by it (discounts, cost reduction) for its entities. Article presents the use of cooperative game, in order to explain the possibility of optimizing and sharing the profits (payoffs), and in a longer perspective, build an integrated supply chain.
Źródło:
Logistics and Transport; 2014, 24, 4; 15-20
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consumer Behaviour of Clients Travelling by Stena Line’s Ferries
Autorzy:
Kizielewicz, Joanna Janina
Powiązania:
https://bibliotekanauki.pl/articles/503878.pdf
Data publikacji:
2014
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
purchasing behaviour
consumer behaviour
ferry travel
customer service
Opis:
In the era of tough competition, each company should closely follow the trends on the market and watch changing expectations of potential buyers of their goods and services. Only those organizations that are able to meet the customers’ needs and preferences, gain a competitive position on the market. The objective of the article is to assess purchasing behaviour of customers travelling by ferries to Sweden on the Gdynia-Karlskrona route which is operated by Stena Line. The article consists of four main parts. The objective and methodology of empirical researches that were carried out are presented in the first part of the article. Next, there are theoretical considerations on customers’ behaviour and factors influencing their decision making process. In the third part of the article, the analysis of selected elements of purchasing behaviour of people travelling by ferries based on the results of empirical research was presented. The article ends with the summary indicating the conclusions that arose thanks to analysis of the survey results.
Źródło:
Logistics and Transport; 2014, 21, 1; 63-72
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The importance of emotions in consumer purchase decisions – a neuromarketing approach
Autorzy:
Pluta-Olearnik, Mirosława
Szulga, Patrycja
Powiązania:
https://bibliotekanauki.pl/articles/11364529.pdf
Data publikacji:
2022-06-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
marketing
neuromarketing
purchasing behaviour
consumer emotions
marketing research
Opis:
Traditional methods used in marketing research focus on the rationality of individuals and the conscious processes they are able to analyse and verbally expose. Developments in the field of neuroscience have proven that emotions are the fundamental basis from which the thoughts, behaviours and actions of individuals emerge. Thus, this paper explains the importance of the emotional dimension both in consumer decision-making and in measuring the impact of marketing activities. The purpose of the article is to indicate the current position of the use of neuromarketing and its tools in the analysis of consumer behaviour and show how an important role is played by emotions and the unconscious part of consumers' minds during purchasing decisions. It is a review article, based on interdisciplinary knowledge, which brings to the fore new possibilities of studying not only the observed behaviour of consumers but also their minds — including decision-making processes, as well as the role of emotions and perceptions triggered by brands, products, messages and advertisements. New knowledge from the area of neuromarketing is not a categorical alternative to traditional marketing, but effectively complements it. Companies can adopt new research methods and invest in strategies that allow them to engage consumers emotionally in order to better connect with them and uncover hidden needs and desires.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2022, 44, 2; 87-104
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zasady funkcjonowania grup zakupowych
Principles of functioning of group purchasing organisations
Autorzy:
Zimon, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/585644.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Grupa zakupowa
Konkurencja
Zarządzanie
Competition
Management
Purchasing group
Opis:
Funkcjonowanie w ramach organizacji wielopodmiotowych staje się coraz bardziej popularne. Przedsiębiorstwa zazwyczaj łączą się i działają razem po to, aby poprawić swoją sytuację finansową i stać się bardziej konkurencyjne na rynku. Wspólne działanie ma im pozwolić zwiększać sprzedaż czy ograniczać koszty. Rosnąca konkurencja, jak i zakupy grupowe dokonywane przez indywidualnych klientów stają się dla samodzielnie działających przedsiębiorstw dużą przeszkodą w walce o klienta. Dlatego często pojawiają się na rynku różnego typu grupy zakupowe, które mają za zadanie poprawić sytuację finansową jednostek je tworzących. Funkcjonowanie w ramach grup zakupowych ma swoje zalety i wady, jednak podstawą do sprawnego funkcjonowania grupy zakupowej są ścisła współpraca wszystkich uczestników i sprawna organizacja systemu dostaw. Celem artykułu jest przybliżenie zasad funkcjonowania przedsiębiorstw w ramach grup zakupowych.
Functioning within multi-stakeholder organizations is becoming increasingly popular and necessary. Businesses usually join and work together to become more competitive. Joint action is to allow them to increase sales, reduce costs and build a strong market position. Growing competition and group purchasers made by individual customers become a big obstacle for the self-employed business. This is why it is often the case that different purchasing organizations appear in the market. The aim at improving the financial position of the entities that makes up them. Functioning in GPOs has its advantages and disadvantages, but the basis for the smooth functioning of the purchasing group is the close co-operation of all participants and the efficient organization of the supply system. The article presents the principles of functioning of enterprises within purchasing organizations.
Źródło:
Studia Ekonomiczne; 2018, 357; 137-146
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
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