Subkultury w kontekście kultury popularnej: od subkulturowego protestu do postsubkulturowego konsumpcjonizmu

This article considers the relation between popular culture and its subcultures, which are increasingly being formed into consumer styles and globally disseminated by mass media. The authors consider the history of 20th-century youth subcultures, while also noting the main theoretical trends connected with their research. They concentrate in particular on Soviet and post-Soviet Russian subcultures, which reflect many of the processes - such as globalization, hybridization, and commercialization - occurring in culture at the turn of the 20th to 21st century. The idea of a post-subculture is applied to opposing phenomena in today’s subculture world, including youth subcultures of early 21st-century popular culture.