Blog jako „dziennik elektroniczny”. Analiza genologiczna blogów pisarzy

The article is an attempt at genre analysis of online journals by three Polish writers (Sylwia Chutnik, Jarosław Klejnocki, Jerzy Sosnowski) in both literary-studies and technological perspective. I argue that this specific commingling of a personal document and electronic discourse results in a new form of writing, which functions in a secondary- -orality environment. The uniqueness of this form, in comparison with traditional personal documents, stems from the participation of the audience, which co-authors the text and influences its shape. Blog is a result of the personalization culture, in which the reader influences the writer.