«Разговор с Владимиром Путиным. Продолжение 2009, 2010»: многообразный имидж политика

The author of the article analyses the last two programmes (from 2009 and 2010) entitled „A Conversation With Vladimir Putin. Continuation” paying attention to the way Putin constructs his public utterances. The analysis includes eight images of Putin: Putin-moralist, Putin-authority, Putin – risk-taker, fair Putin, Putin-„our man”, Putin-workaholic, all-knowing Putin, Putin-reformer. The analysis shows that these kinds of meetings between the Prime Minister and the nation follow a well-developed pattern. Apparently, the language is an instrument of power with which politicians create their own images and reality, and using appropriate methods of social engineering impose their model on people.