Zmiana formuły „Przekroju” w latach 2000–2013

The aim of this article is to describe and evaluate the changes that took place in the weekly Przekrój from the year 2000 to the end of its publication in 2013. Eighty-three editions from the years 2000 to 2013 are included in the analysis. After a brief introduction encompassing relevant facts concerning the history of the weekly magazine, formal changes (policies, typography, electronic distribution) to the magazine and its content are analysed. The transformation of Przekrój after 2000 is the most extensively discussed aspect, as this period in the magazine’s existence was considered to be the beginning of regular and sweeping changes in its formula. The article is an attempt to construct a hypothesis about the changes which contributed to the disappearance of the weekly magazine from the market. The aim of this analysis is to indicate the reasons for the crisis of one of the most popular and longest-running weekly magazines in Poland.