Etyczne aspekty marketingu idei w pozamilitarnej strukturze bezpieczeństwa narodowego

The article constitutes a conjecture about the possibility of idea marketing from the viewpoint of normative and descriptive ethics which evaluate and characterize the behavior of people in the public (social) domain. Therefore, presented are moral questions applicable to the evaluation of marketing as a method to promote or suppress ideas useful in politics or ideology. An ethical reflection determines the influence of the planning of the extent of moral ideas influencing social attitudes which can be revealed in a diversified marketing offer, public relations or advertising. On this background, an attempt is made to show the connections between ethics and marketing in both the normative and the ethological perspective, and in the created moral reflection on idea marketing. Hence, the article presents the relations between normative and descriptive ethics, and the marketing strategy of promoting moral ideas. In this context, indicated is the anticipated shape of the not yet existing ethics of idea marketing. This ethics can be understood, on the one hand, as the general set of moral evaluations and norms, and on the other hand, as the knowledge of the morality of the market preciousness of ideas depicted in the system of social expectations related to the sense of nonmilitary security. The final part of the article categorizes moral ideas that may be significant in marketing considerations about respecting and choosing them.