Креашивносша и насловош

The purpose ofthis paper is to explore headlines in generał, first regarded as texts, and specifically headlines in Macedonia newspapers from a stylistic aspect. As far as the consideration of headlines as texts is concemed, the major criteria oftextuality are taken in view; namely: intentionality, acceptability, situationality, informativity and intertextuality. Ali ofthese criteria can be applicable when analysing headlines, specially informativity, sińce one main characteristic of publicistic style, or better said the joumalist substyle, is to be as much informative as possible, but in the case ofheadlines there is a tendency to accomplish that by being concise. When it comes to cohesion, there is not much possibility to take in regard this criteria except for ambiguity, which may be a useful strategy in the creation ofheadlines sińce it might be used to provoke the reading public, rather then to inform. This is particularly the case with headlines formulated as ąuestions.As for the linguistic features ofthe headings in Macedonian press, we may conclude that there is a tendency to write headlines by omiting the verb in the predicates consisting of adjective and/ or noun+verb. In most ofthe cases this is done with the intention to write a short headline, by conserving its informativity at the same time. In regard to the vocabulary used in headings, it should be pointed out that Turkish lexems which are part ofMacedonian vocabulary and lexems from the coloąuial style are freąuent in headlines and are mostly used with the intention to accomplish expressiveness of the language. In the context ofcreativity in headings, it is to be noted that tropes are freąuently usedin headlines, such as: comparison, metonymy, oxymoron etc. The inventivness ofthe joumalist is important and comes to light in the ability to use tropes, but at the same time having in mind the informativity and intentionality as principles in joumalistic style. Headlines are to be considered as a joumalistic form which offers space for creativity. The art ofwriting creative headlines is always interesting to study sińce joumalistic style is by its nature current, provocative and inventive.