Zabawy językowe jako forma perswazji w dyskursie publicznym

The usage o f play elements in the public discourse tends to become common in the contemporary Poland. This article shows different kinds o f that language play. A ll the examples were taken from the speech activities o f the Polish politicians and journalists during the parliamentary campaign o f 2007. The author emphasizes the persuasive character o f those linguistic techniques and at times their extremely aggressive nature. The most influential sources o f this tendency typical for the modem political discourse are in the creative language activities o f “Gazeta Wyborcza” daily and are also present in the works o f “linguistic poets”.