Wsparcie produktów regionalnych i tradycyjnych w ustawodawstwie krajowym na przykładzie prawa włoskiego

The aim of the paper is to present how the Italian legislature supports the promotion and sale of broadly understood regional and traditional products, including the products covered by EU quality system. It analyses rules for the implementation in some regional Rural Development Programs measure under art. 16 of EU Regulation 1305/2013 and the national and regional regulations concerning various forms of promotion and sale of products. Italian solutions to promote quality products, are focused on improving their commercialization in local markets in the short supply chain. These are the rules for the creation of farmers’ markets; destination of specific area in the municipal agricultural markets for local products; administration of regional products in agritourism; provisions enabling farmers to combine their agricultural and food products in the processing and direct sales, as well as providing a very broad catalog forms of union, both on the supply side (with respect to the participants in the production chain) as well as on the demand side, by creating the so-called folk purchasing groups.