Metafory z nazwami własnymi w strukturze jako wykładnik wartościowania (na materiale polskiej i rosyjskiej publicystyki prasowej)

One of the aspects of the secondary use of proper names, their metaphoric function, is under consideration in the paper. Proper names as metaphors, through a variety of connotative content, relativelyoften provide some type of evaluation of reality. These evaluations can be negative, for example, nowe wcielenie doktora Mengele, żydowski Stalin, сербская Голгофа or positive, for example, Napoleon mody, nasz Leonardo da Vinci, Эльдорадо оптовых закупок. The evaluation process with a metaphor is a generally available way of getting to know and assessing reality. This universal means of communication is frequently applied by authors of journalistic texts.