E-shopping models in selected European countries

The paper presents e-shopping preferences in selected European countries. Research encompassed the period of 2017-2017. The source material includes foreign and domestic literature on the subject, numerical data provided by Eurostat and data from DPD report. The work was developed using the descriptive, tabular and graphic tools, as well as the Pearson linear correlation coefficient. The average Internet purchases by individuals in households in European Union increased from 30% in 2007 to 57% in 2017 E-shopping is very different in individual EU countries. They differ in terms of ordered goods online, frequency of purchases, important criteria of e-shopping to customers, devices used to order, preferred payment methods and places of parcels delivered. It was found very high level of correlation between the Internet purchases and the computer and Internet access.