Etniczność w Internecie. Analiza treści serwisów internetowych wybranych organizacji łemkowskich

The Lemkos are an antagonized internally ethnic minority. The beginning of the division dates back to midnineteenth century, when almost simultaneously began to form the Ukrainian national identity and the Lemko separatism. It is also explicitly on the basis of the Lemko organizations created on the wave of democratic changes in Poland. Using of virtual ethnography methodology to analyze the content of websites of three of them: the Lemko Association, the Lemkos Federation and the Association of Ruska Bursa in Gorlice enables to capture significant, not shown explicitly, the differences in outlook, orientation of identity, construction of arguments, embarking strategy, the language used to simultaneous reference to the common universe – the Lemko Land. The Lemko Federation promoting Ukrainian national identity and the Lemko identity is recognized in terms of the regional identity. Two other one associate people with Lemko identity, emphasizing membership to the group of Carpatho-Rusyns. In their e-transmission they show a background of internal conflicts, formulate evaluative judgments and reveal strong emotions.