Market segmentation has a key - meaning in marketing planning process and in choosing of strategy for both productive firms, service companies and non-profit organizations. Suit choice of segmentation criteria, procedures and useful methods adapted to specific, enabled business organization to bring profit in the shape of precise and effective activities. Separation of segments is difficult in stage of selection criteria of segmentation. In practice, segmentation of customers of companies is usually a combination of several criteria. For example banks combine age of customers with their level of education, or level of income with a range of using bank services. Identification and detailed profile of each b segments makes it possible to differentiate levels of quality of services and to adapt their products to customers' needs. In a field of territorial marketing, we start segmentation process from identification of subproduct and aims criteria, which buyers can realize. The next step is taking into account ' characteristics of consumers. Sometimes it is necessary and it is a priority to use geographical criteria. Territorial aspects determine the attractiveness of levels of each segment.
Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies
Informacja
SZANOWNI CZYTELNICY!
UPRZEJMIE INFORMUJEMY, ŻE BIBLIOTEKA FUNKCJONUJE W NASTĘPUJĄCYCH GODZINACH:
Wypożyczalnia i Czytelnia Główna: poniedziałek – piątek od 9.00 do 19.00