Językowe i kulturowe uwarunkowania newsa

The purpose of this article is to analyse news in the contemporary news media from the perspective of linguistic description. Among the factors which determine the structure of news stories and their language, such phenomena should be mentioned as the process of media convergence, internetization, celebritization and tabloidization of journalism, “decay / corruption” of news, as well as infotainment and politainment. To meet the need for attractiveness, a sender may introduce linguistically resonant phrases with the idiomatic potential into the structure of news. Other mechanisms prompting the recipient to read the news – manipulation markers – can also include key words and persuasive constructions introduced in the structure of the news.