Seeing is Believing. Anthropological Visions of Culture

The main argument of the article tends towards the assumption that the visual sphere of culture is one of the most signi cant features of human agency and it is closely connected to the process of constructing particular worldviews. The scienti c discourse that follows the issue of visuality has therefore a long history of transitions and paradigm shifts, just like the cultural discourse in general. Cultural anthropology developed with the passing time also its own way of seeing things, especially when it comes to the conceptualization if cultural otherness. Visual anthropology, understood as an independent anthropological eld of study, gained with time much recognition amongst other social sciences, being part of a much broader visual turn in the social sciences. What is signi cant the contemporary image discourse shifts its momentum towards the „native’s point of view”, i.e. it recaptures the reality in terms of subjective and culturally conditioned ways of percepting the world.