Typologie innowacji medialnych

Typologies of media innovationThe contemporary processes of media changes are occurring extremely fast. New technologies, business models, cultural patterns, social processes, regulatory changes necessitate modifications in the management of the media. Media innovation management is a key issue emerging particularly in the case of new media. The aim of the article is to present a typology of media innovations and to identify examples of each type. The analysis leads to the conclusion that innovation is now the biggest challenge to media producers and managers of media organizations. The study includes both old and new media, in particular the converging media. The article initiates the application of the innovation theory to media studies.