Dumni z pieniędzy. Artysta jako przedsiębiorca w (sub)kulturze hiphopowej

Proud of Their Money. The Artist as an Entrepreneur in the Hip Hop (Sub)culture Hip hop, both in Poland and in the U.S.A., has broken with the image of an artist guided by the principle of ‘art for art’s sake’, which was very popular in the 20th century. For rappers, the commercial success is one of the proofs of their artistic success. Such a statement contradicts the value system of artists involved in the so called „high art”. In this article we reconstruct the worldview of American and Polish rappers, we describe how it was formed in the historical process and explain its relationship with the practices of rap music production. We also interpret the positive attitude towards money within the wider context of the development of creative industries. We illustrate our theoretical arguments with several empirical examples from Poland and the U.S.A. The article provides a detailed description of the process of the production and distribution of rap music which is based on the professional experience of one of the authors.