Jakość władzy publicznej a wybory powszechne – ujęcie marketingowe

The quality of the official authority and the general election – marketing presentationIn the article was paid attention to connections between the general election and the quality of official authority. Here was discussed a specificity of the instrumentation of election marketing in context 4P model, a systematics of election taking place in our country, as well as issues of the participation of the society in the general election on various rungs of the authority.