Po co ekonomom mózgi, czyli o pożytkach z neuroekonomii

Necuroeconomics should be treated not like new direction in research, but rather like natural continuity of behavioral economics, which can benefit from neuroscientific component in analogous way as psychology does. Searching for neural correlates of behavior can be useful in delimitating between plausible and implausible theories, and also can be a source of new hypothesis about underlying mechanisms. Moreover methods used in neuroscience can help in formal description of constructs ignored by classical economics so far, such as emotions and individual differences.