Możliwości kształtowania postaw zdrowotnych dzieci i młodzieży w Polsce

Lifestyle, environment, genetics and usage of health care are the classical health determinants. Each of these factors influences personal health to certain degree. Lifestyle has the biggest impact (50–52%), followed by environment (18–20%), genes (15–20%) and finally usage of health care (10–15%). Acknowledgement of negative health behaviours as key reason for diseases of modern civilization formed the basis for many preventive actions. Implementation of preventive health programs is aimed at shaping healthy lifestyle and healthy behaviours in society. The objective of this article is to present links between social marketing and possibilities to influence healthy behaviours of kids and youth. Necessity for holistic approach to health and examples of healthy behaviours of kids and young people in Poland are discussed.