Studies conducted among 1417 rural tourist accommodation facilities
in Poland have shown that 966 of them have names for their service.
Created names most often correspond to the profile of the business. A total
of 130 objects specifically suggested that their product is the agritourism,
using less sophisticated terms: agritourism, agritourism farm, gite, or expanding
it by an additional element, usually referring to the owner’s name
or surname, plants (clover) or the location of the facility (e.g. in a valley
or on a peninsula). There were also names of rural tourism facilities
which suggested surroundings of the homestead („Kraina trzech stawów”)
or accentuated its regional affiliation („Czar Roztocza”). Owners often
used their names to promote the tourism product for example: „U Basi”,
U Zochy”, „U Kazika” or „U Kowalskich”. They were not innovative, as
in the case of the names created of parts of owners’ names or surnames
for example: „Czester”. 451 services on the web portal did not have any
names, which may cause that their offer will not remain for long in the
minds of the potential customers, or will not be noticed at all. It must be
emphasized that giving proper, attractive and easy to remember name is an
important marketing move that could bring success to tourism activities.
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