A category of secondary orality appeared in debate over the condition of
contemporary culture by dint of Walter Jackson Ong’s research on
influence of technology of word over an awareness of western man. Its
concept designates a specific type of communicational situation, which is
created by a twentieth-century ways of transmission of informations,
like radio, television, telephone and another electronic voice-devices. In
Ong’s works the perspective of secondary orality functions in context of
the model of Greek culture, which preceded a beginning of the
characterstic type of mentality, connected with the interiorization of
script. The original oral awareness was dipped in world of mythical
stories, which was created a cultural identity by dint of the acts of
memorization and oral transmission of poetic experience. Analogies and
differences between secondary and primary orality tease to ask about
function and understanding the category of myth in perspective the first
of them, which didn't appear in Ong’s works. A response to this question
must connect with consideration of understanding the myth in
contemporary reflection about the culture and with a search of
symptoms of its presence in middle-class and consumerist societies, in
which have appeared the technology of secondary orality. In my paper
I'd like to try to recreate this elements of cultural background of
contemporariness, which relate the age of twentieth-century orality to its
ancient mythical grounding but equally indulge in transformations by
dint of evolution of human condition in western culture
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