SIX PRINCIPLES OF CREATING AN INTEGRATED COMPANY IMAGE

Creating an integrated company image is a way to meet market competition. Organizations are glad to take up image-related actions with respect to external customers, but also vital is the molding of the image of the company as an employer. Studies of topical literature and direct research results demonstrate the ability to build a corporate image in both areas (external and internal) on the basis of universal principles. In practice, this leads to the creation of an integrated, comprehensive company image.